Apparel Online India 16-31 July' 17 | Page 46

FASHION BUSINESS
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Light and bright was the denim mantra of the week where designers like Facetasm, Julien David and Tod’ s were all in firm agreement.
7. TECHNO NYLON
Nylon is not just for streetwear and athleisure segments anymore. A slew of designers and fashion labels are becoming increasingly receptive to synthetic fabrics, whether it is the sporty approach with oversized jumpsuits and shiny track suit combinations or the more practical vibe with oversized parkas and bomber jackets – techno nylon is looking great this season. With the‘ office-core’ trend as its main propagator – fun coloured nylons at Cottweiler as well as the off-kilter deployment of nylon in traditional tailored basics and neutrally business casuals are also going big at brands like Prada and Versace.
8. WOOL BLENDS
As the manufacturing processes get more creative than ever, the quintessential cold-weather textile
An unswerving off-shoot from sportswear and moreover, the athleisure segment – technically advanced fabrics, performance textiles like nylon and versatile denim in its raw beauty are ruling even the more reserved heritage fashion runways. Going a step further, designers are blending various simpler materials like cottons and cool wools to foster new combination textiles that give wearers the best of all worlds.
is entering the summer markets with panache. Being the marvellous temperature regulator that it is, ateliers and designers are using wool to blend with other popular spring fabrics like cotton, polyester and extracting all the good qualities of this wrinkle resistant textile.
With firms like The Woolmark Company pioneering the movement of cool wools in summer with the release of its Spring / Summer ready to order catalogues, brands like Band of Outsiders, Max Mara and Zegna, among others are now able to inculcate this fabric in their summer offerings.
9. TECHNICAL FABRICS
A direct off-shoot from the athletic apparel categories – technically advanced fabrics that go beyond the basic function of covering your body, are the future of men’ s fashion. With major luxury fashion houses opening up their ancient closets and throwing in some high-performance fabrics that resemble nothing of their age-old tweed and checks, fashion is clearly moving out of its shell of traditional fabrics.
As the consumer gets more digital and hyper – aware than ever, how can the clothes that he wears be basic? To fill in that space and seize this business opportunity, heritage brands like Hermès, Louis Vuitton and Valentino are dressing up their boys’ sporty fabrics.
10. SUMMER COTS
Nothing is a better certificate of how democratized fashion is becoming than the humbleness of fabrics that forms the canvas of any collection. Comfort is the champion of menswear and designers are innovating the basic textile by blending it with synthetic nylons to create crisp looks for the season. Baig Muzaffar, Subbarow Apparels, adds,“ Cotton is, for sure, the main fabric in our summer collection. With various weights and weaves like poplin, twill – we do think that the textile demand is more or less very practical for summer. We are also making a lot of yarn-dyed stripes and checks to make the core fabric shine out this season.”
46 Apparel Online India | JULY 16-31, 2017 | www. apparelresources. com