FASHION BUSINESS
have seen every collection as well as
the street style set in fashion weeks
embracing the gusto of this Aloha
shirt in variations that go far and wide
covering everything from pineapples
to voodoo dolls.
Designers are taking the book of
surfing and tearing off pages at
their own fancy, where Paul Smith
illustrated the marine life and
Louis Vuitton went for glittering
botanical route.
3. MATHLETES
As another effort to make fashion
more realistic and closer to the lives of
common people, designers are using
mathematical tiles paying homage to
geometry as the repetitive pattern du
jour. Given that Maths isn’t exactly
everyone’s strong suit in school, and
no one really likes proving those
theorems, isometric tessellations and
inventive hexagons, triangles and
circles are surprisingly taking the
men’s season by a storm.
From bold blocks of hexagons at
Pigalle and mixing 2D with 3D views
at Joseph, to the overcast isometric
cuboids and patterns at Dries Van
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Noten – mathematics is fashion’s new
favourite subject.
4. EVERYBODY’S POLLOCK
Maybe it is the easiest place to draw
inspiration for fashion but art, being
the perfect representative of whatever
is happening in the world, is always
the go to bank of prints for every
fashion brand. However, this season’s
art decoration mostly parlays in the
district of abstract expression with
Jackson Pollock seemingly being the
helping hand to every design dilemma
and contemporaneous digital art
styles like photocopy monochromes,
scrawled collaging as well as
handwritten doodles.
From 3.1 Phillip Lim’s carpenter
splatters of paint to Yohji Yamamoto’s
ad hoc, nonchalant colour dispersion
on crisp formal businesswear, Pollock
is probably looking down at men’s
season with a big smile on his face.
5. LOGO DADS
Throwbacks have become a fashion
mainstay of late and while we did see
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The collections
danced the line
between corporate
boys and corporate
boys on vacation so
beautifully that we
can almost forget
how confused the
direction of trends
was looking this
season. Spearheaded
by designers like
Demna Gvasalia who
drew inspirations
from typical
dad-type outfits
for Balenciaga and
went photographing
common people on
the streets for his
Vetements catalogue
– the ‘ugly fashion’
movement is in
full swing.
a bunch of referencing to post-’90s
trends, the strongest symbol returning
from the decade is the big ol’
sportswear like supersized centrally
placed logos. The name dropping
‘Logomania’ trend was all the rage
and fashion, as it is always doomed to
repeat itself and has made the same
trend cool again.
Retro and colourful is the key to
reworking logos, with Martine Rose’s
creaming up of MTV’s old logo,
MSGM’s typographic play-up as well
as brands like Versace, Balenciaga
and Dior Homme – all going for hyper
visible logos.
6. MILD DENIM
Since the season’s colours are bending
all the way down to neutrals and
candy land pastels, it seems highly
appropriate that designers are using
the powdery blue of mildly washed
denim as the fabric of choice this
summer. From oversized jackets and
straight fit jeans to working class
jumpsuits, head to toes denim was
seen just about everywhere and we
hardly saw any overtly distressed
versions of it either.
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www.apparelresources.com | JULY 16-31, 2017 | Apparel Online India
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