DIRECTIONS BY
F
ounded by Jack McCollough and Lazaro Hernandez,
it was New York-based label, Proenza Schouler’s first
outing for Couture Week in Paris for its Spring/Summer
2018 collection.
“One collection, one world,” is how one half of the label
Lazaro Hernandez described the collection which delivered in
equal parts ready-to-wear, made-to-measure, along with a few
resort influences as well.
The duo put in hours researching on independent ateliers
located within Paris that specialize in artisanal techniques, to
collaborate with them for ribbon work, feather applications
and hand-weaving.
The brand stuck true to its signatures and focused on surface
work, powdery looks and fluffy textures to inject a certain dose
of French classicism.
A heady romance of flared and tiered ruffles, corsetry inspired
details, 3D appliqué florals and lace caressed shoulder baring
silhouettes that were paired with generously slit skirts.
Exemplary masterpieces of construction were presented via
asymmetrical hems, corsetry-inspired details, hooks and eye
closures, layering techniques and smartly executed exposure.
PROENZA SCHOULER
SPRING 2018 READY-TO-WEAR
Details included off-the-shoulder styles, trailing ribbons, lace
embroidered flared pants, calf grazing floral and jacquard
coats which were at times layered under leather bodices and
halters. Asymmetric hook and eye corset tops over flapper
style dresses were adorned with feather rings and 3D rosettes
created out of ribbons.
Smocking jackets that featured intricate handwork, skin-tight
ribbed knitwear contradicted by leather corseted bralettes
and lace and tulle dresses that featured draped ruffles along
the front line, created the perfect blend of Americanism and
French craftsmanship.
This move comes in an effort to enhance their sales and to
appeal to a larger gamut of clients and buyers internationally.
“Currently a large percentage of the brand’s sales are placed
during the pre-collection market with the smaller balance
going to the runway delivery, which, in truth, is the heart and
soul of the Proenza Schouler brand. This shift in strategy will
ensure that Proenza Schouler’s runway collection, including
both ready-to-wear and accessories, will be the focus of buys
and get delivered to stores earlier, thus giving them a longer
life at retail,” the company expressed in a news statement.
38 Apparel Online India |
JULY 16-31, 2017 | www.apparelresources.com