Apparel Online India 16-31 July' 17 | Page 35

H2F KR Karuppanchetty, ED of the company. He further added that a normal cotton product takes six months to one year for degradable/ recycling, while his company’s products take only 3 to 4 months. Highlighting mainly on white colour- based product range, export giant Zen Linen International/Classic Linens International, Chennai, proved its specialization in the Indian domestic market. Ankan Chakraborty, Merchandiser and K. Muthukamatchi, Assistant Manager – Merchandising of the company informed, “We can bifurcate into other products but our core USP is white products. We are into volumes, so our competition is with China.” Both the units of the company are in Chennai and Andhra Pradesh and are well-equipped to handle comforters, pillows, quilted pillows, decorative cushions, laminated products etc. It now plans to expand significantly in comforters with specific stress on speed-up delivery. “Our focus is on new cutting age fabrics covering multifarious variety but in line with the festive season requirements.” – Sandeep Bagade, VP – Business Development, DDecor, Mumbai Some of the booths in the event were focusing on one particular product, one particular value addition technique only and they too attracted good visitation. Booth of Roshan Creations, Noida was totally dedicated to embroidered cushion. The company, majorly working as an embroidery jobworker, entered into domestic home furnishing market two years ago with its own brand and is enjoying decent growth since then. Saurabh Jain, Proprietor of the company shared, “We have specialization in computerized aari and dori embroidery and also possess the required infrastructure for the same with 140 heads. We have hardly seen less demand for embroidery in any season ever because we offer similar embroidery works like hand embroidery. We also have a very big clientele base.” Top Indian brand, D’Decor, Mumbai, also launched its new collections at the event which covered digital prints, jacquards, velvets with digital print, foil printed fabrics, embroidered fabrics etc. “Our focus is on new cutting age fabrics covering multifarious variety but in line with the festive season requirements,” shared Sandeep Bagade, VP – Business Development of the company. Also exporting to nearly 100 countries, the company is receiving Alok Agarwal (4th from left), ED (Operation), Shri Lakshmi Cotsyn Ltd., Kanpur with his team Busy booth of Skanthaguru Exports, Karur Ankan Chakraborty (R), Merchandiser, K. Muthukamatchi, Assistant Manager – Merchandising, Zen Linen International/Classic Linens International, Chennai positive response in digital print from the overseas markets. Home Décor Studio, Mumbai, also had a variety of fabric on display with an exceptional focus on PD. “Our concept is to tell a story be it design or colour. So, every story has six to seven types of different designs and variety of prints. Digital printing is what we are targeting for,” told Yogesh Thakkar, Founder and Hanisha Dhameja, Marketing Head of the company. Water colour effect and woven effect were some of the rare attributes seen in its fabrics. Keen on exports, the company is outsourcing grey fabric and develops/processes them according to its own PD approach. www.apparelresources.com | JULY 16-31, 2017 | Apparel Online India 35