H2F
KR Karuppanchetty, ED of the
company. He further added that a
normal cotton product takes six
months to one year for degradable/
recycling, while his company’s
products take only 3 to 4 months.
Highlighting mainly on white colour-
based product range, export giant
Zen Linen International/Classic
Linens International, Chennai,
proved its specialization in the
Indian domestic market. Ankan
Chakraborty, Merchandiser and
K. Muthukamatchi, Assistant
Manager – Merchandising of the
company informed, “We can bifurcate
into other products but our core
USP is white products. We are into
volumes, so our competition is with
China.” Both the units of the company
are in Chennai and Andhra Pradesh
and are well-equipped to handle
comforters, pillows, quilted pillows,
decorative cushions, laminated
products etc. It now plans to expand
significantly in comforters with
specific stress on speed-up delivery.
“Our focus is on
new cutting age
fabrics covering
multifarious variety
but in line with
the festive season
requirements.”
– Sandeep Bagade,
VP – Business
Development,
DDecor, Mumbai
Some of the booths in the event
were focusing on one particular
product, one particular value
addition technique only and they too
attracted good visitation. Booth of
Roshan Creations, Noida was totally
dedicated to embroidered cushion.
The company, majorly working as an
embroidery jobworker, entered into
domestic home furnishing market
two years ago with its own brand
and is enjoying decent growth since
then. Saurabh Jain, Proprietor
of the company shared, “We have
specialization in computerized aari
and dori embroidery and also possess
the required infrastructure for the
same with 140 heads. We have hardly
seen less demand for embroidery in
any season ever because we offer
similar embroidery works like hand
embroidery. We also have a very big
clientele base.”
Top Indian brand, D’Decor, Mumbai,
also launched its new collections
at the event which covered digital
prints, jacquards, velvets with
digital print, foil printed fabrics,
embroidered fabrics etc. “Our focus
is on new cutting age fabrics covering
multifarious variety but in line with
the festive season requirements,”
shared Sandeep Bagade, VP –
Business Development of the
company. Also exporting to nearly 100
countries, the company is receiving
Alok Agarwal (4th from left), ED (Operation), Shri Lakshmi Cotsyn Ltd., Kanpur with his team
Busy booth of Skanthaguru Exports, Karur
Ankan Chakraborty (R), Merchandiser, K. Muthukamatchi, Assistant Manager – Merchandising, Zen Linen
International/Classic Linens International, Chennai
positive response in digital print from
the overseas markets.
Home Décor Studio, Mumbai, also
had a variety of fabric on display with
an exceptional focus on PD. “Our
concept is to tell a story be it design or
colour. So, every story has six to seven
types of different designs and variety of
prints. Digital printing is what we are
targeting for,” told Yogesh Thakkar,
Founder and Hanisha Dhameja,
Marketing Head of the company.
Water colour effect and woven effect
were some of the rare attributes
seen in its fabrics. Keen on exports,
the company is outsourcing grey
fabric and develops/processes them
according to its own PD approach.
www.apparelresources.com | JULY 16-31, 2017 | Apparel Online India
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