H2F
Heimtextil India 2017
Positive vibrations across home furnishing industry
THE ENTIRE SUPPLY CHAIN PARTICIPATED
Embroidered cushions displayed by Roshan Creations, Noida
Highlighting the growing strength of Indian domestic market in home furnishing, Heimtextil India fair, organized by Messe Frankfurt recently in Delhi, witnessed as usual many top- and medium-level Indian home furnishing companies. Beside popular brands, some of the established as well as emerging exporters also participated in the fair as they wished to tap the domestic market. Some of them were also participating for the first time, but their presentation and product development were indeed laudable and unique. The companies offering fabric for the home textile industry was one of the show’ s main attraction, apart from digital printing being predominant at most of the booths. Apparel Online met all kinds of exhibitors and discussed with them about this booming business as well as their own organization’ s stand on the same. Despite many challenges, most of the participants were positive about the export and domestic stand of this industry.
Focusing mainly on home furnishing,
Shri Lakshmi Cotsyn Ltd., Kanpur, highlighted its printed terry towel and bedsheets. The company focused on a variety of prints, solids and textures. It did a lot of innovations at the yarn stage within cotton modal, cotton bamboo, linen etc. Alok Agarwal, ED( Operation) of the company is happy with the current market scenario and shared,“ As far as terry towel business is concerned, market is good and even margins are satisfactory, especially compared to the garment business. We are a volume-based company and work with top brands and retailers, which is one of the big reasons for our survival and growth.” Having capacity of 1000 metric tonnes per month in terry towel segment, the company is currently using 90 per cent of its capacity. With a client base like Walmart, Target, Macy’ s, BBB, Sears, Shri Lakshmi Cotsyn Ltd. has observed strong growth in printed towel export. Its total home furnishing business is more than US $ 175 million, out of which terry towel constitutes 60 per cent, while the remaining 40 per cent belongs to bedsheets.“ Buyers don’ t quit for rates as their major focus is on quality and timely delivery. We do have hard competition from Pakistan in printed towel segment, but in last 4 years, we have not failed in any kind of quality test, and none of our shipment was late, so we are maintaining our stability in business,” added Alok. The company now plans to add its flatbed printing capacity.
Some of the companies even highlighted on the sustainable / green aspect at the fair and it was heartening to know that awareness and demand for these kinds of products are increasing in the domestic market too. Karur-based Skanthaguru Exports, offering a wide range of home furnishing products, is known for its eco-friendly textiles.“ We are kind of exclusive in ecofriendly products right from grassroot level to every other stage involved. Our products are well appreciated in our overseas markets, Europe and Australia, so now we are planning to do the same for US market,” shared
34 Apparel Online India | JULY 16-31, 2017 | www. apparelresources. com