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Products from Priva International
Diamond Exports , a 42 years old company which is based in Panipat , is one of the prospective exporters in home furnishing industry . The trailblazer company is supplying predominantly to the European countries , UK , US , Gulf countries , Japan , Australia and other important parts of the globe . Ramesh Verma , CEO of the company , sharing his experience said , “ Chemary , a variant of cotton , is in trend . Beside this , linen solids and silk are also in fashion . Patterns , solid and geometrical shapes are doing well . However , colours for the curtains always remain the same like beige , white , cream , off-white , grey and some more delicate hues which work for US and European countries , including Japan . But as always , in the Gulf region , people stick to the shiny and darker shades , such as golden , silver and other shimmering tones .
BUYERS ’ VIEWS
TQM Global Buying , a nine years old sourcing agency , based out in Noida region and dealing in the entire range of home furnishings , has the detailed update about the industry trends in the international market . Sanjeev Jain , CEO , TQM Buying Agency revealed , “ Curtain exports from India
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“ Colour blocks , large botanical motifs , metallic and digital print curtains are grabbing more attention from overseas buyers . Woven texture , basket weave , sheers and velvet fabrics are very much in trend .”
– Lalit Mittal , Director , Mittal International , Panipat
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have been always high in demand . However there has been a shift in trends , designs , patterns , colours , etc . during the past few years . Earlier polyester curtains were high in demand but lately due to emergence of China as a major player in polyester , India is no longer competitive nor is it the buyers ’ choice for polyester and hence this business has moved mostly to China and other countries .”
Moreover , Sanjeev observes that the buying pattern in India for curtains has changed radically as the market is now looking for more natural shades . As far as fabric is concerned , cotton , linen and other natural fabrics are the dominating ones . But yes , one thing which has remained unchanged is printed curtains . “ You can still see these curtains with prominent players in the market having altered and improved prints , patterns and colourways ,” he adds .
Sanjeev also informs that silk curtains which were initiated by Target , JCPenney , Walmart and BBB last year , and were doing well in the market are now getting low response ; besides cotton is back for these retailers too . Textured and linen-look cottons are in high demand . Yarn dyed curtains in stripes and checks coordinating with other bedroom décor like cushions , floor rugs , table linen , etc ., are being produced and
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shipped by suppliers down south . Apart from this , denim is also coming back with different washes in fashion . Slub yarns of natural fibres are being used more in curtains fabrics . “ If I divide them according to the countries , then UK prefers to buy curtains with some value additions on the top and bottom of the panels by adding different treatments or techniques , whereas the European countries like France , Sweden , Netherlands , Denmark , Finland prefer the dull look and also other earthen colours . They are also demanding for raw finish , textured look fabrics ,” he remarked . South Africa , TQM ’ s prominent market , still prefers polyester curtains over cottons , designs like damask , tropical , floral , whereas , geometrical , animal prints are no longer in demand . Ivory , beige and gold are always rich look colours in curtains worldwide .
Jaspal Dehal , Director , Majestic Global Services , Ghaziabad shared , “ As far as curtains are concerned , trends vary from market to market . Preference of the people varies greatly in different countries . Also , like most of the other home textiles items , for curtains , buying for a particular season of the year is also very important . Colours are chosen accordingly . If I talk about designs and patterns , then geometric patterns and textures are in and florals are out . Even for basic or promotional categories of curtains , clients prefer to have some textures rather than going for plain basic fabric .” The buying house started back in 2004 and is now covering majorly 4 countries , including Germany , Australia and Switzerland .
Strategic Sourcing Solutions ( 3S ) is a 15-year-old , Noida-based sourcing house which is dealing into home furnishings only and catering to Israel , Switzerland , Germany , US , Netherlands and France . Deepak Gaba , Founder , 3S discussed about the recent market trends in curtains segment and said , “ Textiles section is moving more towards natural palettes , consumers are looking for products which are classic , environment-conscious and has ' Nature ' as a strong theme . Trend forward customers are also looking at bohemian influences in curtains ; linen and cotton are also in large demand .”
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