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Products from Priva International
Diamond Exports, a 42 years old company which is based in Panipat, is one of the prospective exporters in home furnishing industry. The trailblazer company is supplying predominantly to the European countries, UK, US, Gulf countries, Japan, Australia and other important parts of the globe. Ramesh Verma, CEO of the company, sharing his experience said,“ Chemary, a variant of cotton, is in trend. Beside this, linen solids and silk are also in fashion. Patterns, solid and geometrical shapes are doing well. However, colours for the curtains always remain the same like beige, white, cream, off-white, grey and some more delicate hues which work for US and European countries, including Japan. But as always, in the Gulf region, people stick to the shiny and darker shades, such as golden, silver and other shimmering tones.
BUYERS’ VIEWS
TQM Global Buying, a nine years old sourcing agency, based out in Noida region and dealing in the entire range of home furnishings, has the detailed update about the industry trends in the international market. Sanjeev Jain, CEO, TQM Buying Agency revealed,“ Curtain exports from India
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“ Colour blocks, large botanical motifs, metallic and digital print curtains are grabbing more attention from overseas buyers. Woven texture, basket weave, sheers and velvet fabrics are very much in trend.”
– Lalit Mittal, Director, Mittal International, Panipat
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have been always high in demand. However there has been a shift in trends, designs, patterns, colours, etc. during the past few years. Earlier polyester curtains were high in demand but lately due to emergence of China as a major player in polyester, India is no longer competitive nor is it the buyers’ choice for polyester and hence this business has moved mostly to China and other countries.”
Moreover, Sanjeev observes that the buying pattern in India for curtains has changed radically as the market is now looking for more natural shades. As far as fabric is concerned, cotton, linen and other natural fabrics are the dominating ones. But yes, one thing which has remained unchanged is printed curtains.“ You can still see these curtains with prominent players in the market having altered and improved prints, patterns and colourways,” he adds.
Sanjeev also informs that silk curtains which were initiated by Target, JCPenney, Walmart and BBB last year, and were doing well in the market are now getting low response; besides cotton is back for these retailers too. Textured and linen-look cottons are in high demand. Yarn dyed curtains in stripes and checks coordinating with other bedroom décor like cushions, floor rugs, table linen, etc., are being produced and
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shipped by suppliers down south. Apart from this, denim is also coming back with different washes in fashion. Slub yarns of natural fibres are being used more in curtains fabrics.“ If I divide them according to the countries, then UK prefers to buy curtains with some value additions on the top and bottom of the panels by adding different treatments or techniques, whereas the European countries like France, Sweden, Netherlands, Denmark, Finland prefer the dull look and also other earthen colours. They are also demanding for raw finish, textured look fabrics,” he remarked. South Africa, TQM’ s prominent market, still prefers polyester curtains over cottons, designs like damask, tropical, floral, whereas, geometrical, animal prints are no longer in demand. Ivory, beige and gold are always rich look colours in curtains worldwide.
Jaspal Dehal, Director, Majestic Global Services, Ghaziabad shared,“ As far as curtains are concerned, trends vary from market to market. Preference of the people varies greatly in different countries. Also, like most of the other home textiles items, for curtains, buying for a particular season of the year is also very important. Colours are chosen accordingly. If I talk about designs and patterns, then geometric patterns and textures are in and florals are out. Even for basic or promotional categories of curtains, clients prefer to have some textures rather than going for plain basic fabric.” The buying house started back in 2004 and is now covering majorly 4 countries, including Germany, Australia and Switzerland.
Strategic Sourcing Solutions( 3S) is a 15-year-old, Noida-based sourcing house which is dealing into home furnishings only and catering to Israel, Switzerland, Germany, US, Netherlands and France. Deepak Gaba, Founder, 3S discussed about the recent market trends in curtains segment and said,“ Textiles section is moving more towards natural palettes, consumers are looking for products which are classic, environment-conscious and has ' Nature ' as a strong theme. Trend forward customers are also looking at bohemian influences in curtains; linen and cotton are also in large demand.”
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