H2F
“From last 20 years, we are into crewel work;
it’s hard to dig out the special kind of work
which is always in demand.”
– Arif Kamal, Founder,
Woodson Impex
“We are making a niche product range
as we want to have a smaller but a
niche clientele in the industry. Not
everyone in the market can provide the
buyers what we are giving them. When
we talk about top trends, updates
and fashion, then I always say that
whatever the trend will be, crewel
will always remain as the in-thing.
So, curtains with crewel embroidery
are much in demand, as they are
considered as ‘evergreen’ fashion.
But yes, according to time, the colour,
“India is now a dominant player in the globe.
Despite dynamical trends in the buying
countries, we are performing well and are in
a winning position.”
– Deepak Gaba, CEO, 3S
“It’s tough to walk with the changing trends
of international market but due to our specific
designing and work superiority, we are
running ahead in the business.”
– Jaspal Dehal, Director Majestic Global Services
patterns, preferences in the fabrics
selections keep changing.” Currently,
in crewel work too, there are variations
in terms of colour selections, like now
people are looking for more subtle
colours in base and crewel work with
bright colours trending. Beside this,
khaki, natural linen colour, shades of
white and off-white, different shades of
blues, grey are in vogue.
Additionally, the new generation is
moving more towards venetian blinds
just because of its new look and
Buying pattern in
India for curtains has
changed radically as
the market is now
looking for more
natural shades.
“Rich look curtains are very much in demand,
no-doubt cotton is a commanding fabric, but still
polyester is very much in the market and catering
a major chunk.”
– Sanjeev Jain, CEO, TQM
reasonable cost. Full-size curtains
with crewel embroidery cost quite
high in comparison to a venetian
blind – a small piece of curtain which
is nowadays making its place in the
new homes. “Well, key fabrics for our
clients are silk, organdy, cotton and
linen,” he added. The two-decade
old company which has its expertise
in crewel, manufactures almost all
types of curtains, bedding, cushions,
and covers the European and US
markets extensively.
www.apparelresources.com | JULY 1-15, 2017 | Apparel Online India
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