Apparel Online Bangladesh Magazine November Issue 2018 | Page 72
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VF Corporation sells its subsidiary brand Reef
to Rockport
Leading lifestyle apparel, footwear
and accessories retailer, VF
Corporation, recently inked a
definitive agreement to sell its
brand Reef to the Rockport Group
of Newton, Massachusetts.
that reshaping the label’s brand
offerings to deliver sustainable,
timeless growth and high returns
to shareholders remained the top
priority for the company.
“Today’s announcement is another
step towards delivering on the
promises outlined in our multi-year
business plans. We are pleased to
have reached this agreement with
Rockport. The Reef brand is an
iconic, beach lifestyle brand,
and Rockport is at present the
perfect guide that can take it to
the next phase of growth,”
Steve added.
Markedly, the group has been
working on a pre-determined
portfolio change since last year
that has propelled the company to
sell and acquire several brands in
the recent past. Rockport reported that Reef
brand will continue to work
separately from its headquarters
in California. The terms of the
deal were not disclosed by any
of the involved parties.
Notably, Rockport group was
recently acquired by the
Charlesbank Capital Partners, a
middle-market private equity firm. VF Corporation is one of
the world’s largest apparel,
footwear and accessories
company that operates some of
the biggest apparel labels like
Vans, The North Face, Wrangler
and Lee.
Steve Rendle, President & CEO,
VF Corporation spoke on the
development and elucidated
Myntra ties up with Walmart amid uproar over
Flipkart's deal with the American retail giant
Online fashion retailer Myntra is
planning to spread its reach to
the global market by selling its
private label products through
Walmart. The target market will
be the countries with larger Indian
population.
“The conversations between
Myntra and Walmart have
started. Those are around finding
areas where we can accelerate
together – whether it’s going global
with Myntra or they taking our
learnings from the omnichannel
and supply chain,” said Ananth
Narayanan, Myntra-Jabong CEO.
Walmart, in
August bought
77 per cent
stake in Indian
online retailer
Flipkart for
over US $ 16
billion.
This is a step towards Myntra’s
goal of transforming itself into a
global brand in next three years. contribute 25 per cent to its overall
revenue. Also, the company aims
to reach a revenue of 30 per cent in
the next fiscal year.
Furthermore, the online retailer
already has 14 private brands that The brand is also putting forth
efforts to strengthen its offline
presence in India by opening 100
bricks-and-mortar stores in the
next two years.
On the other hand, Walmart, in
August bought 77 per cent stake
in Indian online retailer Flipkart
72 Apparel Online Bangladesh | November 2018 | www.apparelresources.com
for over US $ 16 billion. The
company is optimistic about its
revenue growth and expects 10
per cent of it to come from private
label through its partnership with
Flipkart.