Apparel Online Bangladesh Magazine November Issue 2018 | Page 70

RETAIL CURRENT APPAREL RESOURCES NEWSLETTERS FACEBOOK FRIENDS To subscribe, send us an email at [email protected] Join more than 10,000 people who are already fans of Apparel Resources on facebook. Search for Apparel Resources at https://www.facebook.com/apparelresources/ H&M's digital and offline outlets to be clubbed for better shopping experience Sweden-based leading fashion label H&M has signed an international collaborative deal with Klarna, Europe’s leading payment provider. The partnership will see Klarna combining the fashion brand’s digital and offline outlets to offer the shoppers a smooth, personalised and an attractive shopping experience. The collaboration will further witness the payment provider boosting the label’s Club1 payment programme, offering a better omnichannel payment service along with an efficient post-purchase assist in the label’s app and various other services. It is pertinent to mention here that H&M Club is a technology- based loyalty programme, where shoppers get points for shopping in outlets or online and can later use those points to avail discounts on their favourite merchandise along with invitations to exclusive events and much more. influential, relevant and favourable experience for the brand’s shoppers in 14 H&M markets. The first phase of this integration is touted to go live next year in Sweden and UK markets. Notably, the second largest apparel retailer will also make an investment in Klarna. The equity investment exhibits a joint dedication and plan towards the continuous development of smarter marketing where improvement is consistent in a bid to meet the transforming anticipations and choices of the shoppers. Additionally, Klarna’s single technological program is going to allow an end-to-end consumer journey in all of H&M’s channels, including frictionless in-store, mobile and online payments, hassle-free deliveries and returns and the flexible option to select when and how to pay, providing its renowned ‘try before you buy’ pay later service. All of these services will be merged into the next stage of the H&M app and H&M Club. The result will be an Karl-Johan Persson, CEO, H&M said in a press release issued that the brand is pleased with what Klarna has attained so far and now both the organisations will work in tandem to take the modern shopping experience to the next level. “This strategic collaboration between H&M group and Klarna is based on a joint persistent focus on offering high-end consumer experiences,” Persson said. On the other hand, Sebastian Siemiatkowski, CEO & Co-founder, Klarna elucidated, “Consumers will not forgive unnecessary complexity or when their retail experience does not leverage the insight available to make their engagement smart, personal and easy.” Uniqlo opens its biggest store in south-east Asia Japanese fast-fashion brand, Uniqlo, opened its biggest ever flagship store in the Philippines recently. This is also Uniqlo’s largest store in the entire south- east Asian region. The store occupies two floors of the Glorietta 5 shopping centre in Manila. Since its opening in Philippines in 2012, Uniqlo has opened 51 outlets in the country. Tadashi Yanai, Founder, Uniqlo, expressed happiness over the launch of the store in the country. The store will be offering world- class shopping experience to its local and international customers. Substantiating further on the above, Tadashi said that the state- of-the-art design, as well as the huge LED displays, will make it the largest ever flagship store in the country. The newly opened retail store is already being compared to its stores in London, Paris, and New York. Like in its other stores, Uniqlo Manila will display exquisite collections of LifeWear, in addition to having exclusive sections for innerwear and winter outfits. The store has managed to catch everyone’s attention mainly because of the Filipino touches to the design of the store. Uniqlo 70 Apparel Online Bangladesh | November 2018 | www.apparelresources.com Philippines also ran a campaign across the nation, called ‘Our Future is Here’, leading up to the opening of the store.