BUYER BLOG
Some of the products sourced by Macrostyle for its clients
with wholesalers/importers,
which are proficient in sourcing
small orders.
Both, Araf Tex Mode and
Macrostyle, have proved that large
volumes are never the only criteria
for a successful business to thrive.
They believe that today small
volumes also need to be entertained
– an unconventional approach that
makes them noticeably different.
“In the case of small orders,
quantity is small but price is
standard. If you take big volume,
margin is less,” said Raqibullah. In
Bangladesh, most of the factories
take large volume and it is not
always easy to make them accept
small orders. However, relationship
is key. “Business is, essentially, a
long-term relationship,” mentioned
Atiqur Rahman.
Working for around 7-10 factories
across Bangladesh, Araf Tex
Mode believes that compliance,
production capacity, work
environment and price are some
of the principal criteria for
selecting any factory. Echoing
the same thoughts, Macrostyle
too stresses on the relevance of
similar issues. “Yes, volume and
customer satisfaction, safe working
environment and price are the
core factors. If the price/margin
is less, we select composite/large
factories as they have all facilities,”
said Atiqur Rahman. Their clarity
and understanding in knowing
the prerequisites for selecting a
factory is a trait that keeps them
ahead than most of the other
buying houses.
In knitwear and woven, the product
categories Araf Tex Mode deals
with are men’s T-shirts, women’s
T-shirts and leggings and all
types of sweaters. On the other
hand, denim is the major product
(woven) that Macrostyle deals with,
though they too handle a good
volume of knitwear items – ranging
from T-shirts, sweatshirts and
sportswear.
Araf Tex Mode, which has a
turnover of almost US $ 20,000
per month, is now eyeing India.
Although Indian market is big, the
order size is significantly small.
Macrostyle too, after establishing
itself in USA and Canada, now
plans to reign the markets across
Europe and some Scandinavian
countries like Sweden. Already into
product development, the company
is now coming up with its own
sampling team as well. “For sample
making we have to depend on
factories and sometimes factories
may not be willing to make samples
if the volume is small. So it would
be easy for us if we have our
own production team/sampling
house for sampling,” concluded a
confident Rahman.
It is the perfect synchronisation of
right vision and right execution that
has made buying houses like Araf
Tex Mode and Macrostyle a force
to reckon with and in all prospects
a source of inspiration for all other
buying houses in Bangladesh.
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www.apparelresources.com | MAY 2017 | Apparel Online Bangladesh
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