Apparel Online Bangladesh Magazine May Issue 2019 | Page 29

EVENT REVIEW
Founder, CrawfordIT and he
asked the attendees to work on
a strategy ‘Stop Working, Start
Thinking to Create Collaboration’.
His focus was primarily on the
customers’ needs, and he pointed
out to make businesses customer-
centric which is only possible
by introducing right kind of
collaborative IT solutions to the
retail businesses. Craig gave some
real and proven examples of some
retail brands, those that are using
AI and AR (Augmented Reality) to
enhance customers’ experience both
on online channels and in stores.
“Digital transformation is must for
the retailers. Max Factor is using
AR, while Tommy Hilfiger is using
Chatbots and are successfully
achieving what they plan,” said
Craig enthusiastically. 
The next in line was the interview with
Céline Choussy, Chief Marketing
& Communications Officer, Lectra.
The interview was conducted by the
master of ceremony Mark Antoine.
During the 20 minutes long interview,
Céline disclosed that hyper-connected
consumers are driving Lectra to
adopt strategies that work for the
betterment of Lectra, its customers as
well as end-consumers. “We are what
we wear, and we wear what we are.
Innovation is in our DNA, so we give
those solutions to the industry using
which designers, pattern makers
and product development teams
PETER JEAVONS
Managing Director (Europe),
First Insight
CRAIG CRAWFORD
Founder, CrawfordIT
“Digital product creation,
advanced analytics and
insights, smart connected
supply chain and foundational
product technology are
some areas where retailers
should focus.”
work on single version of truth,”
explained Céline.
Kubix Link, a data-driven PLM
solution, demonstration was also
given by Maximilien Abadie,
Chief Strategy Officer, Lectra
and Matthieu Griziaux, Business
Development Director (Fashion),
Mariam Benissi (C), a representative of Lectra's customer Balenciaga, explained MODARIS' role in fabric saving
MAXIMILIEN ABADIE
Chief Strategy Officer, Lectra
“Digital transformation
is must for the retailers.
Max Factor is using AR,
while Tommy Hilfiger is
using Chatbots and are
successfully achieving
what they plan.”
“Kubix Link incorporates
PLM, DAM and PIM
functionalities all together
and unlocks greater agility in
the existing platforms such
as ERP, CMS, PCM, WMS
and e-commerce.” 
Lectra. Kubix Link incorporates
PLM, DAM and PIM functionalities all
together and unlocks greater agility
in the existing platforms such as ERP,
CMS, PCM, WMS and e-commerce. 
“It’s time to rethink over enhancing
product experience. Kubix Link is all
about the way companies collaborate
Demonstration of VIRGA cutter
www.apparelresources.com | MAY 2019 | Apparel Online Bangladesh
29