Apparel Online Bangladesh Magazine May Issue 2019 | Page 30

EVENT REVIEW APPAREL RESOURCES NEWSLETTERS FACEBOOK FRIENDS To subscribe, send us an email at [email protected] Join more than 10,000 people who are already fans of Apparel Resources on facebook. Search for Apparel Resources at https://www.facebook.com/apparelresources/ to give enriching experience to its customers,” asserted Matthieu. Lectra also asked one of its customers, Tecnica Group, to be a part of this demo. Tecnica is a leading sportswear manufacturing Group based in Italy. Tecnica Group brands include Tecnica, Nordica, Moon Boot, Rollerblade, Lowa and Blizzard Sport. Another company which took part in this demo was Pomellato, an Italian luxury fashion jewellery brand. Both the Lectra customers described how they have used Kubix Link to overcome challenges in terms of data collection and then take decision based on that data.  Attendees during presentation of 'Fashion On Demand' solution Lectra VIP Event guests entering Château Smith Haut Lafitte for gala dinner An operator engrossed in assembling process at Lectra's factory site The last session of the day was based on Modaris, a 3D tool offered by Lectra. Session was themed ‘CAD ENHANCED BY THE POWER OF THE CLOUD’. Phillippine Saint-Pere, CEO and Founder, Eponymous Brand, gave presentation on what’s her take on 3D. She discussed all the pros and cons of the available 3D tools for the designers and explained how Modaris stands out. Phillippine’s presentation was followed by Lectra’s demo on ‘20 MINUTES FROM PINTEREST TO PRODUCTION READY’ where a team of Lectra gave live demonstration on the features of Modaris and Diamino; Quick Estimates and Quick Nest. The demo talked about what a customer wants in this era of personalisation and how a designer can help customers in providing a product of their choice using Modaris which suggests the best possible outfit in lowest cost possible. Quick Estimate allows product development teams to calculate fabric requirements instantly from their Modaris® – Lectra’s 2D/3D patternmaking and grading solution – working environment with direct access to the cloud applications. Pattern developers have the flexibility to make pattern adjustments more quickly to optimise costs, while protecting the brand’s quality and assuring speed-to-market. On the other hand, Quick Nest can be accessed through Diamino®, Lectra’s marker- making solution. During the production development stages, Quick Nest users 30 Apparel Online Bangladesh | MAY 2019 | www.apparelresources.com are able to process more detailed markers faster. “Quick Nest can also be used by production teams to treat lists of markers automatically in record time via the cloud,” as observed during the demonstration. The day was concluded with the voice of Lectra customer, Balenciaga. The company’s representative, Mariam Benissi, explained how Lectra’s Modaris has helped Balenciaga to save enormous fabric cost using Quick Estimate.  Once the event got over, Lectra took all its guests to the countryside for a gala dinner at a beautiful place called Château Smith Haut Lafitte. The 4 hours of this outing was filled with fun activities and the guests came to know why Bordeaux is known as ‘Wine City’.  Day 2 was filled with demos, QA sessions and factory visit The day 2 activities can be summarised by simply stating that Industry 4.0 and Mass Customisation are something Lectra is enormously focusing on. Throughout the day 4.0 concept was seen in some way or other. Day 2 of the event started with a guest presentation given by Craig Crawford who took his discussion on ‘MASS PERSONALISATION’ to the next level from where he concluded it on day 1. He explained the journey of the luxury fashion brand Burberry in personalisation. While most of the brands are now going with the trend of customisation and Made to Measure, Burberry opted for it back in 2010 in its iconic trench coat which was entirely a design based on MTM. “Burberry further strengthened this concept using the optimal use of social media as well as apps such as WeChat (in 2014) which gave the brand a massive success in China and other big fashion retail markets such as Hong Kong,” said Craig. He further added that the pace of technology adoption has never been faster than in last two years. “Amazon filed for 7 technology patents in January 2018 which include AR and visual recognition mirror, supply chain UV fluorescent