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head back home . So they chose a partner that aligned with their vision ; a big part being our commitment to sustainable growth ,” shares Mahmud .
EOS Textiles , headed by Giuseppe Berto , has been in Bangladesh since 1998 and is a leading manufacturer of twill fabric . After the acquisition , Berto shall continue to be a part of the operations , which will help in maintaining a continuity of product , R & D and the way the company is run . “ The Italians are known for their innovation , quality and high-end brand commitments . We would like to learn from them while bringing in our own interventions to take the factory and its product a notch higher ,” says Mahmud . The acquisition is a big push for the company to enter into new market domains as the mill is catering to really high-end brands in the fashion industry .
Mahmud firmly believes that the merger of traditional Italian values with Shasha ’ s modern approach to business will create a company that will make it not only a leader in Bangladesh , but also a centre of excellence in twills in the Asian continent . “ It is a privilege to be a part of history . The factory has no competition in Bangladesh and by adding new technologies and our vision of sustainability , I can foresee
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a company that will be comparable to the best in the world ,” says an elated Mahmud .
It is interesting to know that sustainability is not really new to EOS Textiles and is the only 100 per cent zero discharge company in Bangladesh . Its systems are highly efficient and it is also the only textile mill in Bangladesh that has foam finishing , so no water is being used . “ So , while the machines are in place , we will introduce sustainability in the fabric by integrating tencel , modal and stretch elements into the product for a new offering that will appeal to every market segment ,” shares Mahmud . He is quick to add that the Berto name will help in getting access to high-end buyers .
The new washing plant at Shasha will cater to both denim and twill fabrics . The fact that EOS Textiles is in the same industrial zone , practically at the next door , is a big logistic advantage . And while the R & D is currently happening out of Italy , Shasha is looking to integrate the product development efforts in the future at its own design studio . “ The twill sector in Bangladesh is mostly limited to playing with shade percentages . No one has worked on weaving and finishing techniques . This is the area that we will work on to produce high-end products , not
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ESSENTIALS
“ The Italians are known for their innovation , quality and high-end brand commitments . We would like to learn from them while bringing in our own interventions to take the factory and its product a notch higher .”
– Shams Mahmud , Managing Director , Shasha Denims Limited
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thitherto seen in Bangladesh ,” adds Mahmud .
The factory , as of today , produces 1.2 million yards per month but has the permission for producing 3 million yards . “ The fact that we can scale up and even get yarn from Italy gives us so many new directions to work in . Yet , the most important edge that comes from the acquisition is the transfer of knowledge . We have access to over a century of know-how in producing fabric that is revered by the best brands in the world ,” reasons Mahmud . From the buyers ’ point of view , it will be a major advantage as they can now have two key products from one source .
The team at Shasha is very excited about the opportunities that they can visualise and is looking to create a synergy between the companies that are different , yet similar . “ The synergy is not perceived but is actually possible and the opportunities for innovation are endless . I am looking forward to add some new technology and also duplicate the sustainable initiatives we have taken at our denim factory at EOS Textiles . Since the team at EOS is an old one , we will work together for a win-win combination of legacy and futuristic approach to business ,” concludes Mahmud optimistically .
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