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Finnish fashion company Lindex, in association with Icelandic franchise partner LDX 19, has launched its first‘ Click and Collect’ store in Iceland. The first of its kind store, Lindex is located in the capital city Reykjavik.
This new concept store will offer an innovative shopping experience to its customers and this effort has taken its omnichannel strategy to an all-new level.
Customers can now shop for womenswear, kidswear and lingerie of their choice through the large touchscreens installed on the wall of the store. They can opt for home delivery or pick up at the store itself.
The garments can be picked up from the new concept store at 5 pm the same day in case the order
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gets placed either online or in store before 3 pm on a weekday.
A customer can now get a small or a big store experience at the same time while shopping at this‘ click and collect’ outlet. The retailer has converted its existing store which used to offer Lindex Lingerie till date into a new concept store.
According to Albert Thor Magnusson, CEO at LDX 19, Lindex is eager to welcome customers to make them‘ realise the real omnichannel experience’.
Lindex which kicked off its operations in Iceland in 2011 with the opening of its first store, now operates a total of seven stores in the region. The retailer is planning to add two more stores this year.
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The latest concept store in Reykjavik was inaugurated on March 1, 2018.
Lindex is known for its commitment to make 80 per cent of its clothes from sustainable sources by 2020, and they are also planning to
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increase it to 90 when they reach the 80-mark. Sustainability has undoubtedly been the major focus area for the company.
It is equally focused on the projects that empower women and their children around the world.
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Counter-attacking the aggressive expansion plans of Swedish fashion rival H & M in India, Spanish fast-fashion brand Zara has decided to slash the entry-level prices of its products by more than 50 per cent from current Rs. 799 to Rs. 390. |
Product availability in this price range has now made Zara clothes accessible to an even wider range of shoppers at different locations.
The move is majorly aimed at wooing the price-conscious Indian consumers and to help the brand to beat its arch-rivals
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in the fashion retail business. Markedly, Zara reported a 40 per cent decline in its net profit to Rs. 48 crore despite a 21.4 per cent increase in sales to Rs. 1,023 crore in fiscal 2017.
Arrival of H & M in India in 2015 made the market situation tougher for Zara. H & M, in the meanwhile, reported a twofold increase in its India sales to Rs. 954 crore in the year ended November 2017 as compared to Rs. 490 crore in the same period of 2016.
Zara currently operates more than 21 stores in India while H & M is preparing to take its store count to 30 in India by the end of this year. The fashion retailer is also gearing up to kick off its digital store in India.
Notably, Zara had already
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launched its online operations in India in October last year. Inditex, the parent company of Zara, has fixed Rs. 290 as a delivery charge for standard deliveries while no delivery fee is levied on shopping over Rs. 4,000.
Not only Zara, but also GAP, Levi Strauss, Benetton and M & S that have been present in India for quite some time now are facing the heat of the expansion plans of H & M which is gaining popularity in the Indian market and has plans in place to further increase its store count to around 50 with an investment of Rs. 700 crore in the next two years. Zara, however, is yet to create a retail expansion layout to match the presence of H & M in India, as nothing in this regard has been reported yet.
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