|
Finnish fashion company Lindex , in association with Icelandic franchise partner LDX 19 , has launched its first ‘ Click and Collect ’ store in Iceland . The first of its kind store , Lindex is located in the capital city Reykjavik .
This new concept store will offer an innovative shopping experience to its customers and this effort has taken its omnichannel strategy to an all-new level .
Customers can now shop for womenswear , kidswear and lingerie of their choice through the large touchscreens installed on the wall of the store . They can opt for home delivery or pick up at the store itself .
The garments can be picked up from the new concept store at 5 pm the same day in case the order
|
gets placed either online or in store before 3 pm on a weekday .
A customer can now get a small or a big store experience at the same time while shopping at this ‘ click and collect ’ outlet . The retailer has converted its existing store which used to offer Lindex Lingerie till date into a new concept store .
According to Albert Thor Magnusson , CEO at LDX 19 , Lindex is eager to welcome customers to make them ‘ realise the real omnichannel experience ’.
Lindex which kicked off its operations in Iceland in 2011 with the opening of its first store , now operates a total of seven stores in the region . The retailer is planning to add two more stores this year .
|
The latest concept store in Reykjavik was inaugurated on March 1 , 2018 .
Lindex is known for its commitment to make 80 per cent of its clothes from sustainable sources by 2020 , and they are also planning to
|
increase it to 90 when they reach the 80-mark . Sustainability has undoubtedly been the major focus area for the company .
It is equally focused on the projects that empower women and their children around the world .
|
Counter-attacking the aggressive expansion plans of Swedish fashion rival H & M in India , Spanish fast-fashion brand Zara has decided to slash the entry-level prices of its products by more than 50 per cent from current Rs . 799 to Rs . 390 . |
Product availability in this price range has now made Zara clothes accessible to an even wider range of shoppers at different locations .
The move is majorly aimed at wooing the price-conscious Indian consumers and to help the brand to beat its arch-rivals
|
in the fashion retail business . Markedly , Zara reported a 40 per cent decline in its net profit to Rs . 48 crore despite a 21.4 per cent increase in sales to Rs . 1,023 crore in fiscal 2017 .
Arrival of H & M in India in 2015 made the market situation tougher for Zara . H & M , in the meanwhile , reported a twofold increase in its India sales to Rs . 954 crore in the year ended November 2017 as compared to Rs . 490 crore in the same period of 2016 .
Zara currently operates more than 21 stores in India while H & M is preparing to take its store count to 30 in India by the end of this year . The fashion retailer is also gearing up to kick off its digital store in India .
Notably , Zara had already
|
launched its online operations in India in October last year . Inditex , the parent company of Zara , has fixed Rs . 290 as a delivery charge for standard deliveries while no delivery fee is levied on shopping over Rs . 4,000 .
Not only Zara , but also GAP , Levi Strauss , Benetton and M & S that have been present in India for quite some time now are facing the heat of the expansion plans of H & M which is gaining popularity in the Indian market and has plans in place to further increase its store count to around 50 with an investment of Rs . 700 crore in the next two years . Zara , however , is yet to create a retail expansion layout to match the presence of H & M in India , as nothing in this regard has been reported yet .
|