Apparel Online Bangladesh Magazine June Issue 2018 | Page 33

RESOURCE CENTRE
PFAFF 3589 machine was recently launched in the Bangladesh’s market
their requirements, we supply
them machines. This is our
main strategy.”
The strenuous effort of Duerkopp
Adler to capture these customers
is impressive seeing the recent
innovation in fabric which has
been happening on a grand level
over the years. The same can be
stamped by stating a fact that suits
were once being completely made
from woven fabric, but nowadays
suits are also being manufactured
using stretchable fabric. According
to Hasan, Duerkopp Adler and
DAD are ready for this change.
“Specially, when customers go for
opting any patch pocket setter from
other brands, they face problem
as these other brands fall short
of development in kinematics
and feeding of the materials but
our customers know how serious
efforts we put in our R&D division
to gain these developments in our
machines,” boasted Hasan. 
Giving attention to Bangladesh’s
readiness towards more
automation, the company recently
launched PFAFF 3589 machine
(a programmable automatic
pocket setter with two heads) in
the market. The application of
the machine includes automatic
creasing and attaching of pockets
in jeans, workwear and sportswear.
The machine is said to run on 4,000
SPM and produce high output,
FA C T S H E E T
Part of the future
growth that
the company
expects’ is also
by launching
Industry 4.0
solutions such
as its new
QONDAC
Networks
technology,
enabling
disruptive new
business models
and new remote
service concepts.
Artur Kitta, Head of Segment Management (Garment), Duerkopp Adler
quality using 2 heads with separate
coloured threads. “It can produce
2,600 medium-sized pockets with
350 stitches in 8 hours,” claimed
Artur Kitta, Head of Segment
Management (Garment),
Duerkopp Adler.
However, despite Bangladesh’s
acceptance towards automation, it
can be seen that the Chinese players
in sewing industry are ample
in number and many of which,
with the help of counterfeiting,
are able to reduce cost of their
machines. However, these Chinese
brands are not able to provide
the level of quality which the
German juggernaut is known for
in the world. Further, to tackle this
counterfeiting, Duerkopp Adler
has recently sewn a deal with
the Chinese bigwig ShangGong
Group. “Since Chinese players
are everywhere with cheaper
prices, our answer to the industry
is ShangGong Group,” asserted
Bernd Bräuer.
Bernd further added that
Bangladesh will remain a
dominant force in years to come.
“I feel Bangladesh is not all about
prices, it looks for services too…
We are strong enough in services
and this is why we have increased
our sales and service force here in
the country recently. Our customers
are ready to pay for better services
which they cannot expect from the
small Chinese brands,”
commented Bernd.
Furthermore, the success of
Duerkopp Adler in Bangladesh can
also be attributed to the strong
knowledge of metallurgy of its
R&D team which is considered
to be a very critical concept in
mechanical industry. “To produce
any casting on heat treatment, one
should know metallurgy well. You
can’t make it like other Chinese
machines providers who just follow
cutting, tapping and holing
processes on CNC machines and
claim their machines are ready.
Some portion of the machine
manufacturing will still need human
hands that too very carefully. So,
we take some time to produce
the machines and this is why our
machines are known worldwide
on quality front,” claimed Hasan
confidently while explaining the
technical aspects during machine
manufacturing. 
Duerkopp Adler has grown
consistently in the past few years at
a rate of 20 per cent on a year-on-
year basis and intends to continue
the growth story with the same
vigour. Part of the future growth
that the company expects, is also
by launching Industry 4.0 solutions
such as its new QONDAC Networks
technology, enabling disruptive new
business models and new remote
service concepts.
www.apparelresources.com | JUNE 2018 | Apparel Online Bangladesh
33