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‘ Automation ’ and ‘ Quality ’ let Duerkopp Adler and PFAFF Industrial explore Bangladesh better than ever …
Apparel industry is on a rapid transformation . Brands , which until a decade back , used to give some relaxation to the manufacturers , have now become stricter and their adherence to compliance , highquality and fast delivery is pushing garment manufacturers to give up old methodologies . Bangladesh is no exception as , being one of the largest apparel manufacturing hubs in the world , the country is continuously upgrading the technology . Role of Duerkopp Adler and PFAFF Industrial cannot be neglected in the technological upgradation of Bangladesh as these German pioneers have been delivering innovative solutions in automated and engineered workstations to the country ’ s apparel industry .
Catering to the vibrant and proactive market of Bangladesh ’ s RMG sector , for more than 17 years in close collaboration with its sole agent DAD International , Duerkopp Adler has installations in all the leading factories across the country . Bernd Bräuer , Director ( Sales ), Duerkopp Adler , shared , “ With more than 150 years of experience in sewing automation , companies trust us and our technology . Duerkopp Adler and PFAFF Industrial machines stand for quality , productivity and consistency and the progressive Bangladesh industry is , no doubt , embracing our offerings .”
It is a well-known fact that sewing automation is hard to obtain on every kind of fabric or product . So , it ’ s not that easy to strengthen foothold in a market which is popular for the basic products such as shirts and trousers . However , in recent years , it has been seen that Bangladesh is effectively diversifying into other high-end product categories such as denim and suits . To capture the market share of these products , the company is working on a different yet enticing sales strategy .
Explaining the same , Mohammad Didarul Hasan , Managing Director , DAD International , stated , “ We are focusing on the existing customers and also on adding new customers to the customer basket . Before setting target for selling , our first target is to go to the customers and know what they want us to make ... According to
Mohammad Didarul Hasan ( L ), Managing Director , DAD International with Bernd Bräuer ( C ) , Director ( Sales ) and Frank Schade , Area Sales Manager , Duerkopp Adler
32 Apparel Online Bangladesh | JUNE 2018 | www . apparelresources . com