Apparel Online Bangladesh Magazine December Issue 2018 | Page 59
RESOURCE CENTRE
‘Intelligent Automation’ is what
drives Vibemac
Acquisitions and
mergers constitute an
integral part of any
corporate expansion.
Today, acquisition has
become one of the key
business strategies
employed by big business
establishments. Earlier this
year, when Chinese sewing
technology pioneer Jack
acquired 80 per cent
stake in the capital of an
Italian pioneer in jeans
automation Vibemac
for a total of EUR 23.2
million (US $ 28.6 million),
it grabbed quite a few
eyeballs in the industry.
Few years back, not
many would have thought
of a Chinese company
acquiring stakes in a
European firm. However,
the unsurpassable
strides made by China in
technology and innovation
in recent times have made
the nation a leader in
technology today, and so
it was no surprise to see
this acquisition happen.
T
here is a massive opportunity
in the 5-pocket jeans market
within China. The collaboration
between Vibemac and Jack,
therefore, has been created
keeping in view this potential. This
alliance of the companies will result
in securing a major market share
for the parties involved. For either
of them to do so, without the help of
the other, would have been a goliath
task. Team Apparel Online,
in an exclusive tête-à-tête with
Elena Guerreschi, CEO; Alberto
Guerreschi, Business Developer;
and Enrico Guerreschi, Global
Sales Director of Vibemac, looked
through the growth perspective
of Vibemac after its collaboration
with Jack.
AO: Vibemac is now a part of Jack
brand. But, you also hold a strong
control over the management of
Vibemac. How do you see this as
your growth perspective? How will
this collaboration actually help
Vibemac?
Elena: We are happy as well as
positive about this collaboration
and we are already working on
developing new market strategies
for our future growth. Vibemac will
manage from the offices in Italy and
China. The office in Vibemac China
is still under development since we
have just started this journey. We
are strategising to determine the
most accurate mode of approaching
the Chinese market with Jack,
while keeping in perspective the
same logic and principles which
have helped us maintain our
position as the industry leader.
Alberto: We are positive and,
since both of us think alike, we
have associated with Jack. The
right way to look at it is not as a
Pillars of Vibemac: (From Left to Right) Enrico Guerreschi, Sales Director;
Elena Guerreschi, CEO; Carlo Guerreschi, Founder; and Alberto Guerreschi,
Business Developer, Vibemac. Mrs. Guerreschi (wife of Mr. Carlo) along with
her grandchild seem quite gleeful
company being sold but rather a
promise which has been made.
There is no concept of a change
of command and this is why the
alliance is visionary in terms
of the potential which can be
achieved. China presents infinite
opportunities for our sector and,
with Jack, we will be able to not
only tap into this potential but also
achieve and maintain the market
leader position. Consider the
example of European automotive
manufacturers which are now
producing for the Chinese market
in China and this alone makes up
a lion’s share of their total output.
Our mantra is simple: ‘Let’s grow
together and let’s do the best’.
AO: After this collaboration, are you
going to shift your manufacturing
base to China or will it still be in
Italy only?
Alberto: People still think there is
a big gap in terms of technology
between these two countries but
that’s not true anymore. Jack is
making considerable investment to
www.apparelresources.com | December 2018 | Apparel Online Bangladesh
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