Apparel Online Bangladesh Magazine December Issue 2018 | Page 57

RESOURCE CENTRE
their need’. Firstly, we have
those kind of products which
the Indian market as well as
Bangladesh and Vietnam really
demand. We have captured the
pain points of the important
markets and have solutions
to eliminate the challenges
end-users face on the sewing
floor. We can claim we have the
fastest service in the sewing
industry right now. India is
the biggest market for us with
US $ 63 million sales turnover
in 2017. We have opened five
authorised service centres
across all major garment
manufacturing hubs of India
in the last few years. More
than 100 Indian technicians
have been trained by us and
our own experts are serving
the industry today as well. We
also provide training to our
sub-dealers and small level
distributors. All such efforts
have been highly rewarding
for us.
AO: First Bullmer, then MAICA
and now Vibemac… China is the
world’s largest denim garment
production base; therefore, the
acquisition of Vibemac will also
help Jack to quickly introduce
the Italian pioneer in the Chinese
market as well as strengthen its
position in other Asian countries
with Jack’s strong channel
advantages. What is your key
strategy after this acquisition?
Ruan: In August 2017, I went
to India for a few days to check
the denim market over there.
I saw many big denim factories
using Vibemac machines and
they are actually producing
very fine quality jeans. Vibemac
is undoubtedly an excellent
company for jeans automation.
It’s a fact that the European
quality is unbeatable but it is
also a fact that it’s expensive
and that everyone can’t afford
it. We have a very strong
manufacturing base in China;
while Vibemac has very strong
R&D and high-end technology
centre in Italy. We can merge
these operations to get
advantages on a larger scale
and the cost of manufacturing
Vibemac jeans automats
will surely reduce if the
manufacturing base is shifted
to China. As a result, Vibemac
can see more investment from
India and Bangladesh which
are price-sensitive markets. I
also want to add that Vibemac
is not just meant for denims as
its machines are also used for
manufacturing casual cotton
trousers and, needless to say,
India and Bangladesh have
huge manufacturing set-ups for
this product segment.
AO: Jack also tied up with
Japanese marketing firm
Dentsu last year to expand in
overseas markets. Did you see
any positive impact of this
collaboration?
Ruan: We have got a huge
positive feedback from the
global industry. Dentsu (Japan)
has helped us in proper
branding in the last one year.
Jack is a leading company in
sewing industry and Dentsu
is helping us reach more
top garment manufacturing
plants across the world. We
have expanded a lot in non-
traditional markets and
consolidated our position
in traditional markets with
the help of Dentsu. The next
step ahead has already
been discussed between us
and Dentsu and we will now
strategise on how we can sell
The Government officials, Jack management and CSMA authority laid the foundation stone of Jack's new
facility dedicated to intelligent production of sewing machine
ESSENTIALS
“We have so
many patented
technologies in
these machines
which Japanese
brands do not
have. Anti-bird
nest technology
is one of them
which greatly
enhances the
sewing quality.”
the complete package of Jack,
Vibemac, MAICA and Bullmer
to the top manufacturers of
varied products.
AO: Jack holds a strong position
in lockstitch machines but when
it comes to chainstitch and
knitwear category, we feel it still
lacks the kind of expertise which
Japanese brands hold. In future,
how do you think Jack as a
brand will innovate in knitwear
segment?
Ruan: I agree with the point
made here. Most of the big
knitwear factories across the
globe use Japanese machines.
But, in the last two years, we
have worked hard to improve
our knitting segment. Now, we
have C5 automatic computerised
overlock machine which is
specially manufactured for
knitwear category. Moreover,
our famous interlock machine
K4 is still a preferred choice
in the knitwear market and its
upgraded version K5 is also
expected to be released soon.
We have so many patented
technologies in these machines
which Japanese brands do not
have. Anti-bird nest technology
is one of them which greatly
enhances the sewing quality.
AO: In last few years, Jack has
moved from the basic lockstitch
machines to automated
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