Apparel Online Bangladesh Magazine April Issue 2019 | Page 68
RETAIL CURRENT
HAVE YOUR SAY BREAKING NEWS
Tell us your news by emailing at
[email protected] To read the latest sustainability news, go to
https://apparelresources.com/business-news/sustainability/
Under Armour to open retail stores in India
Global sportswear brand
Under Armour is all set to open
retail stores in India. The US-
headquartered brand, which
has partnered with Amazon and
Flipkart-owned Myntra to sell some
of its merchandise in India, has set
up a wholly owned subsidiary in
the country, said Jason Archer, MD,
Under Armour’s Asia-Pacific region.
The company has roped in Former
Adidas Veteran Tushar Goculdas as
MD of its India operations. Goculdas
has earlier served as VP of emerging
markets at the German sportswear
company.
“We are investing in Asia-Pacific
as there are long-term growth
opportunities. We have been
concentrating in China over the last
few years. Over the next couple of
weeks, we will be establishing our
retail presence in India,” Archer
said. Under Armour will start
operations by opening stores in
metros but even before announcing
its India entry, the brand has been
testing the market. The sportswear
brand is aiming to take on the
existing giants like Puma, Nike and
Adidas. swimmer Michael Phelps and
heavyweight boxing champion
Anthony Joshua, has been testing
cricket-related products in
Jalandhar, (India) sources said.
Under Armour, which uses brand
endorsers, including WWE star-
turned Hollywood celebrity Dwayne
‘The Rock’ Johnson, Olympic “Cricket is a great sport. But we will
start operations by selling our global
portfolio of training and running
products,” Archer maintained.
Most global sportswear companies,
however, have found it difficult to
crack the price-sensitive Indian
market. Only two, Adidas and Puma,
have managed to breach the
Rs. 1,000 crore mark in revenues,
while the world’s largest sportswear
company Nike has been fighting for
profits, despite being in the country
for more than a decade.
Gap to split up in two publicly traded companies;
also to shut 230 stores
The firm is also planning to close
about 230 Gap stores over the
next two years. The move aims to allow Old Navy,
which has grown to US $ 8 billion
in annual sales since it opened its
first store in 1994, to expand on its
own. Old Navy’s ability to deliver
stylistic apparel to price-conscious
buyers has created a cult-like
following. Over the last three
years, it has continued to grow in
sales and store count, often at the
expense of Gap stores.
Old Navy has been the strongest
in the brand portfolio for the
parent company accounting
for nearly half of the annual
revenues. “We think the best
way for each company to grow It was in November that Peck
described Gap’s store count as
unprofitable. At the end of last
quarter, there were 1,242 Gap
stores worldwide, of which 758 of
them were in North America.
Gap has said that it is planning to
split into two independent public
traded companies – Old Navy
brand and the second, a yet-to-be-
named company, that will include
its other brands like Banana
Republic, Athleta, Intermix and
Hill City.
and meet the evolving needs of
our customers is to allow them
to pursue tailored strategies
separately,” Gap CEO Art Peck
68 Apparel Online Bangladesh | APRIL 2019 | www.apparelresources.com
said. Peck will lead the newly
formed company. Sonia Syngal,
CEO of Old Navy, will keep running
that company.