Apparel November 2019 Apparel November 2019 issue | Página 32

FEATURE
Kids on Top
The future looks bright for India’s children’s apparel market as it grows and expands steadily.
Bindu Gopal Rao observes.
A key factor driving the Indian kids’-wear market
is the country’s huge population (1.37 billion,
precisely). Children’s apparel usually includes
clothing for kids between 1–14 years of age. As
per industry estimates, the market for children’s
apparel in India is worth over R35,000 crore, of
which around R3,000 crore’s worth of share is
owned by branded children’s-wear. The market is
indeed growing fast, at a rate of 10 per cent
per annum.
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I APPAREL I
November 2019
DOING THE NEW
Kids’-wear is one of the fastest growing
categories globally. It has seen phenomenal
growth in the last couple of years. There have
been some seismic changes in this category,
both product- and consumer-wise. Going by the
current growth trend exhibited by this category,
it could be averaging at a compound annual
growth rate (CAGR) of eight per cent to nine per
cent. Poonam Naik Desai, Founder and Chief