Apparel November 2019 Apparel November 2019 issue | Page 105

FYI
casuals.) Vituda also boasts a special party-wear
line, which is premium in its design sensibilities.
On the other hand, the semi-formal and formal
collection exudes limitless comfort. From the
designs to the make, the collection is focused on
everyday comfort as well as dynamicity.
THE DESIGNER TOUCH
Having evolved over the years, Vituda, as a
brand, has never compromised on the quality of
the collections it introduces its customers to. The
founders and team at Sundha Maa Enterprises
give utmost importance to ethics. To provide
men with the best fitting and styles at decent,
affordable rates, the brand has constantly taken
efforts to perfect its manufacturing processes.
Sundha Maa Enterprises is a joint family
business, wherein the new generation
has stepped in to revive and re-mould the
nuances of design and manufacturing using
technological precision.
Given its long-standing background in textiles,
the team at Vituda realised the need to bring in a
certain sense of expertise in terms of customised
shirting and tailoring in a more convenient and
user-friendly way. This is how, through the years,
the Malis have nurtured the lineage of their
forefathers to shape the brand into what it is
today. Every member at Vituda has honed their
skill of shirt-making to the best of their abilities,
having taken the family business ahead in
the face of competition with passion, unity, as well
as thoughtfulness.
THE PRODUCT LINE
Vituda brings together the finest materials and
most stunning designs to create sought-after
shirts. From exclusive festive collections to
everyday basics crafted with show-stealing
patterns, all Vituda products carry within them
the fine taste of excellence and craftsmanship.
Available in both half-sleeve and full-sleeve
formats, these shirts are perfect for the
modern man’s wardrobe, equiping him with
contemporariness and precision in equal
amounts. The brand believes in quality, care, and
creating unique products that everyone can enjoy
wearing. Colourful, creative, and inspired by life
in and around, each product represents what
the Mali family loves about the world it lives in.
The pioneers of the brand ardently hope that this
shirting legacy will inspire generations to come.
With a sales office in Dadar and a
manufacturing facility in Lower Parel, Vituda
products are sold by over 1,800 retailers (leading
and otherwise), who are spread across India.
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