Apparel November 2019 Apparel November 2019 issue | Page 104

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VITUDA
A well-tailored shirt, which defines your physique
and style, is not always all too difficult to find,
thanks to brands such as Vituda. Vituda has been
crafting shirts of superior make and comfort for
decades now. The brand has been giving shirts
an exquisite designer touch, keeping the pricing
well within budget. The brand is steeped as much
in tradition as it is forward-looking.
WEAVING COMFORT WITH STYLE
Vituda functions under the aegis of parent
company Sundha Maa Enterprises, which was
founded in 1989 by Shankarlal Punmaji Mali,
group head and owner, and Samrathmal Punmaji
Mali, head of designing and production. The
founders’ attention to the craft and their drive
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to create a unique clothing line for the modern
man have seen it come a long way today. For
many years now, Vituda has been the go-to
brand for those seeking designer shirts. Sundha
Maa Enterprises has been the market leader
in creating uniquely patterned shirts through
brand Vituda. They also have a premium clothing
line—called Torso—for boys aged 8–16 years.
The company also has a formal and semi-formal
shirts brand named Taleta, which is exclusively
handled by Bharat Punmaji Mali. On the other
hand, the production and sales of bottoms such
as jeans and trousers are looked after by Dinesh
S Mali (other key people at Vituda include Bharat
P Mali, head, production and sales, formals; and
Prakash P Mali, head, production and sales,