Apparel March 2020 Apparel March 2020 issue | Page 88

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COMPANY
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Read on about the brands in vogue...
PROM GIRL
Today, everyone demands variety and the latest designs, when
it comes to choosing an attire of their choice. Irrespective
of whether one chooses western wear or Indian or fusion,
customers always demand for the new and varied. That’s
where, Prom Girl fits the bill. Established in April 2006 single-
handedly by Dhiraj D Gandhi, this company brought to life
designs that were not only new, but also extremely classy. The
brand today deals with designer kurtis and over the years has
become a coveted shop for every Indian fashionista, courtesy
of its design sensibilities and cuts.
The brand is affordable and is pocket-friendly. Dealing
with both wholesale as well as retail customers, Prom Girl,
is known to bring something new to the table every week.
From cost-effective collections to those that set the trend,
it represents women of every generation and appeals to
everyone.
Prom Girl as a company takes kurti designing and
manufacturing very seriously. The full state-of-the-art set up
that the company uses to support the manufacturing outtake
is very sophisticated and integrated with the latest technology.
As for machinery strength, Prom Girl uses more than 150
machines to carry out an extraordinary capacity of kurta
manufacturing every month. On a yearly basis, the company
manufactures up to 6,00,000 pieces.
The rich and elegant collection of Prom Girl includes
exclusive designs and a full range of designer kurtis. Flared,
A-Line, round neck, collared, straight, jacket with kurtis,
and much more dominate the entire range of the brand. By
adapting standard manufacturing practices, the company
ensures longevity and appeal in every piece they retail or put
on sale in the wholesale market.
Alongside the brand’s wholesale entity, it also has a
prominent retail face. With a 1,000 sq. ft. exclusive outlet in
one of the most prominent locales of Dadar, Prom Girl displays
the best of its collection for its choicest customers. Courtesy
of their own manufacturing and wholesale unit, they are able
to bring its exclusive collection on sale for customers at a
margin. The brand has over the years gained its own share
of prominence and following and is considered a wardrobe
favourite for women who like to dress up according to their
moods.
According to Prom Girl, the Interim Budget announcements
are sounding good for the industry as a whole. The ‘Sabka
Saath Sabka Vikas’ anthem adopted by the Modi government,
will help textile and apparel industry experience a bigger boom
in employment in the months to come, is their idea.
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March 2020