Apparel March 2020 Apparel March 2020 issue | Page 71

BRAND PROFILE
WHAT IS YOUR OPINION ON
ECOLOGICAL CHOICES IN FASHION?
I think sustainability in fashion is a term that has
been used in many ways and at many levels
in today's time. It is amazing to see how some
brands are making conscious choices to become
sustainable. There is a marked change in the
means used by organisations to avoid damaging
or destroying our ecosystem. However, the flip
side of the coin shows us how the excessive use
of sustainability has also led to it being misused
in a lot of ways. It is important for people to
understand the realness of the subject and use
their knowledge to make the right choices.
WHAT ARE SOME OF THE FASHION
TRENDS YOU SEE IN 2020?
There will be a further display of peasant dresses,
happy playful prints on relaxed silhouettes, etc.
TELL US ABOUT THE FABRICS YOU ARE
WORKING WITH AND WHY YOU HAVE
CHOSEN THEM.
We mostly work with a mix of hand-woven
and mill-made fabrics. However, all fabrics are
made of natural fibers. We choose our fabrics
very carefully in order to make sure it does not
compromise our design, fit and comfort.
IT IS AMAZING TO SEE HOW
MANY BRANDS ARE MAKING
CONSCIOUS CHOICES TO
BECOME SUSTAINABLE.
HOWEVER, EXCESSIVE USE
OF SUSTAINABILITY CAN ALSO
DAMAGE THE ENVIRONMENT
HOW HAS YOUR FASHION AESTHETICS
CHANGED OVER THE YEARS?
I think in my personal opinion, if as a designer
you are not progressing then you’re regressing.
Every collection we do teaches us a lot. Each
collection comes with a new set of challenges.
With the passing of each year, we have only
grown in terms of our learning. This has led us to
dive deep in our craft and create designs that are
artistic yet functional. Every collection has taught
us something new and I feel proud to have learnt
on the job. The last nine years have been full of
challenges and there is so much learning that it
has been a great journey.
APPAREL
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March 2020
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69