Apparel March 2020 Apparel March 2020 issue | Page 69

BRAND PROFILE
kind of fabrics that she wore. So I would ask
her about them. Her love for textiles, urged me
to learn more on the subject. With time, my
inquisitiveness grew and I found myself being
bitten by the fashion bug. That is where my love
affair with fashion and textiles began.
WHEN AND WHY DID YOU START
KANELLE?
Kanelle was born in 2011. I am a self-made
designer and my intention has always been to
speak my own design language. I wanted to bring
to women my beautiful art. Since I had my own
ideas, it only made sense to put pen to paper and
create collections and bring out my talent. This
prompted me to start my own label.
TELL US SOMETHING OF THE DESIGN
PHILOSOPHY OF KANELLE?
Kanelle is a brand created for women who like
easy – to – wear fashion. Its collections are an
amalgamation of handcrafted indigenous textiles
and meticulous details on timeless separates.
Kanelle embraces wardrobe staples that are
luxurious and feminine while being comfortable
and unique. The brand is expressive, inclusive
and transitional. Every collection has a story to
tell that makes each piece expressive in its own
way. We believe fashion should not be restricted
“KANELLE IS A BRAND
CREATED FOR WOMEN WHO
LIKE EASY – TO – WEAR
FASHION. ITS COLLECTIONS
ARE AN AMALGAMATION OF
HANDCRAFTED INDIGENOUS
TEXTILES”
to a certain category of women; hence, all our
collections have something for all women who
love fashion. Each garment, when styled, could
transition from dressing up to dressing down. My
definition of ‘#Kanellewoman’ is someone who
likes to wear fashion every day.
TELL US ABOUT YOUR CLOTHING
LINES. ALSO WHAT ARE THE
DIFFERENT KINDS OF CLOTHING THAT
YOU MAKE FOR WOMEN?
As a brand, our idea of clothing is to make
everyday clothing comfortable. Clothes should
not only look fashionable at occasions. It must
be embraced on an everyday basis. We also
make essential separates as it gives women the
freedom to wear each garment however she
wishes to. Our clothes can easily transition from
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March 2020
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