Apparel March 2020 Apparel March 2020 issue | Page 68

BRAND PROFILE
By Women For Women
A woman centric brand, Kanelle is a creation for women who love easy-to-wear fashion.
Bindu Gopal Rao talks to Kanika Jain, its founder and creative director to know more…
Kanelle is a combination of ‘Kanika’, the name
of the fashion designer and ‘elle’ is a French
word which means ‘she.’ This fashion brand
is dedicated to women who enjoy looking
fashionable every day. Founder and Creative
Director, Kanika launched the brand in 2011
after completing her Masters in Marketing from
London. Kanika trained at the London College of
Fashion where she learnt to hone her skills and
master the basics of fashion. She moved back
to India and worked on several projects including
styling and assisting designers for the Wills India
Fashion Week. Later she decided to stitch clothes
for the contemporary young woman.
TELL US SOMETHING ABOUT YOUR
EARLY DAYS. WAS FASHION DESIGNING
ALWAYS YOUR AREA OF INTEREST?
As a child, I used to see my mother dress up
in gorgeous sarees. I was intrigued about the
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March 2020