Apparel March 2020 Apparel March 2020 issue | Page 37

FEATURE
Thanks to wedding seasons, it has now
become easier for Indians to accept bolder
colours that summon a more dramatic look.
Uncommon shades such as pearl white, ivory,
grey, lilac, plum and beige have taken precedence
over the more traditional shades such as typical
red, pink, and orange. Consumers, especially
brides are bravely trying them on for their big day.
Sarees with ruffles, layers, and sheerness, in eye-
catching colours, and lightweight bridal lehengas
with feathers and tiers, are eventually becoming
the talk of the town. The elaborate western
gown has been combined with traditional Indian
sensibilities leading to glamorous new outfits and
elegant bridal pieces. Zardozi, kamdani, badla
work with sequins add further pizzazz to them.
However, www.themaharanidiaries.com, states
that, “Flower power continues to reign. The
flower game just gets bigger and better, season
after season. It is stubborn enough to not go
out of style and remains as fresh as ever. Some
powerhouse designers such as Tarun Tahiliani,
Raul Mishra, Suneet Verma, Gaurav Gupta, and
Shyamal and Bhumika continue to add intricate
flower embellishments and embroideries to their
luxurious and modern pieces.”
INDIAN FOLK TINTS
India is rehauling ancient traditional crafts and
textiles. Khadi has become hugely popular
along with malkha, kalamkari, ajrakh and other
handloom variants. Chanderi and hand-block
prints that use natural colours, though evergreen,
are growing more popular with the everyday
Indian. Though indigo still reigns, other colours
like yellow are also becoming popular.
IN TREND THIS YEAR
A lot of bright colours are making their way
into wedding outfits. These include crimson,
KHADI HAS BECOME HUGELY
POPULAR ALONG WITH MALKHA,
KALAMKARI, AJRAKH AND OTHER
HANDLOOM VARIANTS
burgundy, emerald and turquoise. These
bright colours were never part of the wedding
trousseau. Even men’s achkans, sherwanis and in
some cases jackets get tailored in such bright-
coloured brocades. Last years’ trends of wearing
dark green, sage green, yellow, black, and pink
will be further reinforced this year as will bold
embroideries. Floral designs have always been
part of the Indian palette and this will continue to
get louder and stronger this year. Blue being the
colour of the year, will be seen doing the rounds
in all types of markets along with tropical colours
and neutral colours. Indian tie and dyes, shibori
and other variations should also take off.
APPAREL
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March 2020
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