Apparel March 2020 Apparel March 2020 issue | Page 35

FEATURE
helped Indian apparel brands and designers to
sell their products overseas and strike a trendy
and aesthetic balance for the dusky-skinned.
The same is observed in the case of international
brands that are trying to build a market for
their off-beat colour combinations. This has
helped the everyday Indian grow comfortable in
experimenting with kitschier colours.
India is a tropical country. Summers here
tend to get very hot and humid. Therefore,
most Indians prefer neutral colours as they not
only have a smoothening effect on the skin of
the wearer but also in the eyes of the beholder.
Spring-summer colours range from silver, Persian
blue, white, bright orange and red. Pale tones
such as pink, lavender, yellow, and beige are
equally popular. A lot of these colours are an
international rage and have very intelligently been
blended into Indian designs too. This has allowed
the market to produce sarees, lehengas, kurtas
and ghararas for the international crowd as well.
THE TWO-PRINT TECHNIQUE
Another emerging trend is the experimentation
with print-on-print. Most prints are usually floral,
geometric, checkered or striped. However, the
latest fashion involves combining two prints such
as polka dots with checks in same or contrasting
colours. Since there is no particular technique or
a set combination in which such garments can be
designed, this experiment too has no guidelines.
INTERNATIONAL BRANDS ARE
TRYING TO BUILD A MARKET FOR
THEIR OFF – BEAT COLOURS.THIS
HAS ALLOWED THE INTERNATIONAL
MARKET TO PRODUCE APPAREL
FOR THE INTERNATIONAL CROWD
AS WELL
THE COLOUR OF THE YEAR
Classic Blue, as Pantone describes it, is ‘a
timeless and enduring blue hue. PANTONE
19-4052 Classic Blue is elegant in its simplicity.’
The website also describes the colour as restful;
bringing with it a sense of peace and tranquillity.
The Classic Blue is a herald that gives refuge to
the human spirit, aids concentration and brings
clarity. Laurie Pressman, Vice President, Pantone
Colour Institute said, “It speaks to our feelings
of anticipation. When you think about the sky at
dusk, this colour says the day isn’t over. You’re
thinking, ‘What’s ahead of us?’ It’s reassuring,
but thought-provoking. We’re living in a time
that requires trust, faith and confidence. The
reason we all relate to the blue sky is that it is
approachable.”
APPAREL
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March 2020
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