FEATURE
“CONSUMERS
TODAY ARE SENSITISED
TO SUSTAINABILITY.”
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Similarly, the apparel and helmets division
of Royal Enfield has deployed the usage of
Polygiene technology, which has antimicrobial
and anti-odour mechanisms. The technology
addresses odour in garments so that they do
not need to be washed as often—this, in turn,
reduces water, energy consumption, and
also limits the release of microplastics and
washing detergents.
Lenzing™ Ecovero™ is a sustainable
viscose fabric, which is manufactured only from
certified and controlled wood sources using
eco-responsible processes with significantly
lower carbon emissions and water than regular
LOOKING INWARD
Spykar, the denim brand, is conscious of its
production techniques and its impact on the
environment. It has partnered with vendors and
service-providers, who comply with nature-
conservation norms when it comes to their
production processes. Across their lines, they
collaborate with those who adhere to zero-
liquid discharge. Sanjay Vakharia, CEO, Spykar
Lifestyle, shares, “Spykar has always been at
the forefront of global thinking, be it fashion or
the environment. Our processes have been
designed with a vision to minimise climatic impact
and lead the way for sustainable development.
We realise that consumers today are sensitised
to sustainability and lean towards brands that
subscribe to a philosophy of betterment.”
The whole of Spykar’s fashion denim range,
which is about 50 per cent of its overall jeans
production, is done at a super-compliant plant
in Tarapur that follows several measures of
environmental preservation. It follows environment-
friendly processes such as new-age laser
treatment for intricate patterns, hence eliminating
its chemical footprint; ozone technology to
harness natural bleaching capabilities, leading to
a 50 per cent-reduction in water and chemical
usage; cloud technology that uses mist formed
by inducing high-pressured air into water, creating
nano-bubbles, thereby covering larger surface
areas with a minimal amount of water; drying
through infrared rays to ensure that fossil fuels
are conserved; and water-recycling processes
(from a whopping 125 litres per pair of jeans,
the consumption is now reduced to one glass
of water a pair); zero usage of fossil fuels; and
increased reliability on solar power for 30 per cent
of its energy requirement, among many others.
APPAREL
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December 2019
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37