FEATURE
MATTERS OF SUSTAINABILITY
Today, more and more brands are integrating
sustainability into their business processes. Meera
Warrier looks closely into this phenomenon.
In the last few years, sustainable and ethical
fashion has become increasingly popular among
consumers the world over. With climate change
playing an integral part of all conversations
today—and many of us seeing its impact on our
daily lives—it is no longer a theoretical concept.
In order to cater to this set of buyers, who
choose to live a life of responsible consumption,
the apparel industry has witnessed a gradual
shift in the mindsets of existing, major players
as well as small, mushrooming businesses that
keep ethics and sustainability at the core of their
operations and philosophy. This article delves into
the way brands are interpreting and incorporating
sustainability in their processes today.
36
I APPAREL I
December 2019