FEATURE
Hitting New Highs
With designers, brands, and celebrities vouching for
it all over the world, Samir Alam charts and analyses
the rising demand for athleisure today.
Perhaps, it would be a surprise for many to learn
that one of the fastest growing fashion segments
globally is athleisure. The global athleisure market
was estimated to be over US$300 billion in 2018.
Furthermore, this market is expected to continue
growing at a compounded annual growth rate
(CAGR) of over six per cent from 2019 to 2026 to
reach about US$455 billion. The reasons behind
this sustained interest in this segment can be
traced back by nearly five decades, coinciding
with numerous evolutions that relate closely to the
apparel and fashion industries in general. In this
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I APPAREL I
December 2019