Apparel August 2019 Apparel August 2019 issue | Page 85

INTERVIEW
“NOT ONLY ARE THE COLOURS
IN SYNC WITH SKIN TONES OF
INDIAN WOMEN BUT THEY ARE
ALSO WELL-ASSOCIATED WITH
FESTIVITIES AND CELEBRATIONS.”
keeping in mind the tones and hues that
complement Indian complexions. Not only are the
colours in sync with skin tones of Indian women
but they are also well-associated with festivities
and celebrations. We want to introduce colour
palettes that are appropriate for the season
and create a fresh line of quintessential Anavila
designs with a simple yet bold twist.
WHAT ARE THE NEW TRENDS THAT
YOU SEE UNFOLDING THIS YEAR?
I see comfort taking centre stage in our clothing
choices this year.
HOW RELEVANT IS THE SARI AS A
GARMENT TODAY?
The sari is and will always be relevant because
of its versatility, grace, and unlimited possibilities
with which one can express oneself by wearing it.
Today, the sari has developed and been modified
to suit the tastes, needs, and interests of people
all over the country. Hence, with so many relevant
design options, it is once again becoming more
and more popular.
WHERE DO YOU DERIVE YOUR
INSPIRATION FROM?
Travel, of course, has always been a huge
source of inspiration for me. I travel across the
rural clusters of the country, meeting artisans,
spending time with them, and going through
their product cycles and processes. It gives a
different perspective to my understanding of
handcrafted methods and opens my mind up to
the immense possibilities of working with Indian
textiles. For instance, the inspiration for my Spring
Summer 2019 collection came from the culturally
rich, aesthetically strong, and naturally beautiful
Sa Pa region of Vietnam. Their lifestyle, natural
environment, and inherent love for textile art
formed the basis of my work.
TELL US ABOUT YOUR ASSOCIATION
WITH GOOD EARTH.
We have been closely associated with Good
Earth for the last few years. I feel that our design
sensibilities, which are rooted in Indian culture,
match with those of Good Earth at a number
of levels.
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