Apparel August 2019 Apparel August 2019 issue | Page 84

INTERVIEW
held. I feel that my business studies gave me a
base to organise my work in a certain way and a
firm grounding on how to look at the other side
of things. They helped me to structure and plan
my time and work. We even created a brand and
store under the project.
PLEASE ELABORATE ON LINEN BEING
YOUR MEDIUM OF CHOICE.
In the beginning of my journey as a designer, I
worked extensively on menswear brands; I spent
much of my time with linen textiles. The raw
luxury of linen stayed with me and was a
natural choice when I started creating my own
design language.
“THE RAW LUXURY OF LINEN
STAYED WITH ME AND WAS
A NATURAL CHOICE WHEN I
STARTED CREATING MY OWN
DESIGN LANGUAGE.”
78
I APPAREL I
August 2019
TELL US ABOUT ‘FIRST BLUSH’ AND
WHAT MAKES IT UNIQUE.
As the name suggests, it is the first step
into celebration—romantic and soft. For this
collection, the silhouettes are comfortable but
chic. This season also features a unique play
of colours and patterns to pick up on. We
have experimented with some unusual colour
combinations, stark solid contrasts, different hues
of the same colour, varying stripes, and slight
splashes of gold and silver.
APART FROM LINEN, WHAT KIND OF
MATERIALS DO YOU LIKE TO WORK
WITH, AND WHY?
I mostly work with linen because of its natural
properties, comfort, and raw elegance. In my
latest collection, we have used linen and silk,
embellished with delicate zari embroidery and
signature khatwa appliqué work.
HOW DO YOU CHOOSE THE COLOUR
PALETTE FOR YOUR COLLECTIONS?
For our 2019 festive collection, we wanted to
incorporate a palette of both subtle and bright
colours. The range has been carefully chosen