Apparel August 2019 Apparel August 2019 issue | Page 42

69TH NGF SPECIAL
The relationships that one builds at the Business
Networking Session remain even after the Fair is
over. The online business segment has indefinitely
made a place for itself today, the impact of which
makes itself felt across many disciplines, Garments
being one of them. Keeping oneself equipped
with the latest trends and networking with relevant
people from the Industry has now become a must.
This Session, hence, helps us to be on par with the
overall Apparel Industry.
MITESH SISODIYA, CROSS
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I APPAREL I
Today, Brands are increasingly
moving away from traditional
concepts of conducting business,
to adopt quicker modes of
functioning, including e-commerce.
So participating in the Business
Networking Session will undoubtedly
help us to reach a larger audience
body. Developing a solid trading
network takes years but those who
start now can bear its fruit in
the future. Meeting and interacting with Agents and Distributors
provides the business with a much-needed push.
In one way or another, these Agents are connected
to various Buyers all over India. We meet them,
exchange visiting cards, and display our products
to them. They, in turn, reach out to us when a client
is on the lookout for products similar to ours or
those that are in sync with our Brand profile. We
predominantly cater to clients that reside along the
belt of North India. This Session, hence, puts us in
touch with the right people to fetch our Brand
more visibility.
MUKESH SHARMA, GK 9 AKRAM KHAN, FASHION UNLEASHED
August 2019