Apparel August 2019 Apparel August 2019 issue | Page 41

69TH NGF SPECIAL
Mr Rajesh Masand, Vice President, CMAI,
aptly illustrates the essence of the Business
Networking Session by saying, “Business
Networking Sessions are a platform where you
can meet reputed partners who have been
handpicked by the Fair Committee. These
partners come with sound knowledge of their
respective areas, territories, and categories. In
just two hours, a Manufacturer can meet many
potential channel partners/Retailers at one go. It
is a win-win situation for both the parties.”
This time around, the Fair played host to close
to 50 Agents and Distributors from across India.
The unflagging spirit of the Manufacturers as they
traversed the Lounge to showcase their products
The Business Networking Session
provides us with a space to carry out
effective interactions with Buyers,
Distributors, and Wholesalers. It helps us
a great deal to promote our Brand to the
larger audience. The Session also makes
it easier for us to tap regional markets—
because the Agents and Distributors hail
from different parts of India—something
that we would not have been able to
do otherwise.
to Agents and Distributors was commendable
indeed. While some participants sought to foster
newer, healthier relationships, some were keener
on acquiring bookings, and some Manufacturers
also dedicated themselves to absorbing and
learning about current trends in the realm of
Apparel Marketing and Distribution. Apparel
spoke to a few participants to gain a first-hand
perspective on the Business Networking Session:
The Business Networking Session makes for
a great place to expose your Brand to Agents
and Distributors. I am quite impressed with the
fact that the Committee remains consistent
in the planning and organising of this Session
every time.
PUNIT ARORA, SMOKE AND PETALS
PRIYA MAHANSARIA, PURE 9
The Business Networking Session enables us to reach out to potential and crucial clientele.
Organising these Sessions has been a great initiative on CMAI’s part. We practically cannot travel
to each and every region to market and distribute our products, so the Session, through Agents
and Distributors, helps us to reach out to many more regions of the country. Subsequently, we get
to know more about the likes and dislikes of our clients and work on our designs accordingly.
POONAM TRIVEDI, ANGELS PARADISE
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