Apparel April 2019 Apparel May 2019 issue | Page 97

TREND TALK
trends have taken a firm foothold in the country.
Brands like Zara, M&S, and H&M bring to India
an adaptation of what is sold in the international
market, so trends overseas emerge clearly in
India too. Also, Indian designers are cued in to
international trends and design accordingly.
Globally, florals are a huge hit, the prints being
close to each other and diffused over white and
pastel shades with touches of violet, blue and
magenta. As www.glowsly.com puts it, “Spring/
summer 2019 was the season of the print, with
almost every designer embracing statement
prints and patterns. Stylists were not shy to mix
the spring/summer 2019 prints and patterns
together in outfits, so we saw some serious
power clashing.” The range of prints includes tie-
dye, checks, animal prints, African prints, layering,
half-and-half prints and more.
Animal prints, bold and vibrant, are in. They
have been doing the rounds for some time
and continue to be trendy. The website
www.trendspotter.net describes it as, “This
season, street-style stars let their animal instincts
SPRING/SUMMER 2019 WAS THE
SEASON OF THE PRINT, WITH ALMOST
EVERY DESIGNER EMBRACING
STATEMENT PRINTS AND PATTERNS.
take over with bold and wild prints. In particular,
loud leopard print was a favourite amongst
the fashionistas and appeared on a variety of
garments, including pants, coats, dresses, suits
and more. To follow the lead of these chic ladies
and unleash your own inner jungle cat, choose
strong and striking designs with bold and bright
colours. Alternatively, consider an all-over leopard
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