Apparel April 2019 Apparel May 2019 issue | Page 61

TREND CHECK
The year 2019 definitely seems to be the year
when India is all set to be the global fashion hub.
Individuals no longer consider apparel as a sturdy
item, to be shopped seasonally; instead, they
chase the latest trends. E-commerce platforms
are now one of the biggest trends in the fashion
apparel manufacturing and retailing segment.”
As per CARE Ratings, Indian shoppers spent
around R5,408 billion on buying clothes in 2018;
that indicates the rise in disposable income of
consumers. According to the March edition of
the Indian Textiles Industry Report, the domestic
textile industry in India will reach an estimated
US$250 billion by the year 2019 from the current
US$150 billion. In 2019, it is predicted that the
growth in private consumption is expected to
create a strong domestic demand for textiles.
Vikas Gupta, Divisional Chief Executive Officer,
ITC Lifestyle Retailing Business Division (ITC
LRBD), says, “In 2018, the industry noticed a
growing concern about climate change and
global warming, which has led to select players
in the industry taking a stand by putting into
place business practices which produce low-
carbon emissions, use renewable energy to
reduce greenhouse gas emissions and create
garments with 100 per cent natural fibres to
provide quality apparel.”
INDUSTRY INSIGHTS
industry More and more brands are moving
industry.
mo
online,
giving their users the convenience
and
i ce of choosing
c
shopping goods from faraway places which are
being delivered at their doorstep. “If we talk about
the new trends, then the new age millennial has been
observed buying new and trendy products with a
fusion touch rather than buying simple clothes, as
they are very common and can be seen in anyone’s
wardrobe, and also trends come and go,” says
Rishabh Oswal, Executive Director, Monte Carlo.
APPAREL
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