Apparel April 2019 Apparel May 2019 issue | Page 60

INDUSTRY INSIGHTS
IN THE LIMELIGHT:
INDIAN TEXTILES
As the Indian textile industry continues to grow by leaps and
bounds, there are several challenges and threats that need to be
addressed in order to foster industry development. Bindu Gopal
Rao analyses.
Indian textiles and garments have a story of unique craftsmanship and global
demand in the market. Fabrics like silk, cotton, chiffon, georgette and even
denim from India are profoundly admired abroad in a very big way, and with the
upsurge in Indian design talent, Indian apparel has found success in the fashion
centres of the world.
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I APPAREL I
May 2019
SECTORAL CHANGES
The apparel industry has seen the emergence of a plethora of global trends.
People have been adapting to new clothing styles. Many global clothing brands
have ventured to India and that has contributed a lot to the fashion industry here.
Also, it has been seen that there is a slow shift from brands and Western clothes
to Indian designers because of the change in the income pattern. Puneet and
Yatin Jain, Directors, ODHNI, say, “The textile and apparel industry has remained
one of the largest employers in India, providing bread and butter to over a million
of people, especially women belonging to rural areas. The digital revolution,
e-commerce bandwagon, and favourable policies like ease of doing business in
India continue to ignite the growth of start-ups in the industry, especially in the