Apparel April 2019 Apparel May 2019 issue | Page 44

FEATURE
IN CASE THE PRINTS
ARE REJECTED, THE
MANUFACTURERS SIMPLY
OFFLOAD THEM TO
WHOLESALERS TO CUT
THEIR LOSSES.
is very little development done at the mill level,
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ŰŰŰ
In South India, Coimbatore, Erode, Salem,
Kannur (Cannanore), Tirupur, Karur, Madurai,
Madras and Pondicherry have an inherent
strength in woven cotton. Exporters can procure
cotton fabric from these places through three
main avenues, namely the handloom sector, the
unorganised power loom weavers’ sector (where
fabric dealers contract out production to weavers
in homes having three to four power looms) and
finally the mills with their automated looms. In
case the prints are rejected, the manufacturers
simply offload them to wholesalers to cut their
losses. It is better to sell it off rather than keeping
HSHMSGDGNODNEEHMCHMF@KTBQ@SHUDCD@K
ŰŰ
)$%5,&b5$1*(
Surat has also given us some highly popular
products such as moss crêpe, shantoon,
38
I APPAREL I
May 2019
rivera and twinkle fabric. Expounding on moss
crêpe, crêpe in viscose when dyed green looks
like moss and hence the name ‘moss crêpe’.
Similarly, shantoon was developed for a buyer as
plain fabric to match the jacquard fabric. Although
it used to be called ‘plain of jacquard’, it looked
like shantung silk, thus the name. The local
Surat lingo soon rephrased it to ‘shantoon’. It is
also popular for silks, rather, pseudo silks (poly
silks), polyester jacquards in oriental designs and
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Ű2NTSG(MCH@VNQJRVHSGX@QMCXDCRSQHODR
BGDBJR@MC@KRNFQDXE@AQHBRHMSVHKKCQHKKR@SHM
dobby weaves in auto looms, both shuttle and
shuttle-less looms, from 50” to 120” width, as
well as 100 per cent cotton and polyester cotton
and polyester viscose blends. Counts range from
R"WR"Wt
ŰŰ
The fabric is also crushed or wrinkled to
achieve the desired look. Cotton crêpe, crushed