APG Specialty Publications 00_IRON_MINING_ASSN_19_BOOK_NEW | Page 20

IMA COMMITTEES' YEAR-IN-REVIEW
We hope members new and old had a great
time at the 26th Annual IMA Golf Outing
Aug. 13 at Giants Ridge! We once again had
a full house; 192 golfed in the event, and
another 23 joined for lunch only. Thank you
to all our sponsors and all who donated raffle
prizes to make this another great event.
There are changes in store for the 2018
Annual Dinner. In past years, the event
rotated between Duluth & the Iron Range,
and it is going back to its roots with a
location change. We hope to see you at
Greysolon Plaza in Duluth on December 5th!
PUBLIC INFORMATION
COMMITTEE
The IMA Public Information Committee hit
the ground running in 2018 debuting a new
30 second commercial during the Super
Bowl and the Winter Olympics and new 15
second commercial during the State Hockey
tournament. The 30 second ad focused on
Minnesota’s proud legacy of exploring the
wilderness and building our nation, and
the 15 second ad focused on the economic
impact of mining iron in Minnesota.
These commercials all continued to progress
the “imagine LiFe without iron” message
reminding Minnesotans how Minnesota’s
dedicated, responsible, innovative iron
mining industry impacts their everyday lives.
This same message was also used during
IMA’s new sponsorship of the Grandma’s
Marathon livestream, a geo-fencing
campaign of the Duluth Canal, and at the
Minnesota State Fair. New in 2018, was a
KARE11 sponsorship at the State Fair – which
included a live interview of IMA President
Kelsey Johnson – the same day we had a
table in Dan Patch Park for MPR Day. Thank
you to the members who helped volunteer
to keep our booth staffed and ask fairgoers
questions about Minnesota iron!
The IMA also made efforts to promote the
association itself above and beyond the
iron mining industry as a whole. New in
2018, IMA-specific messages ran on TPT
Twin Cities during legislative session. IMA
also once again sponsored Kids Day at the
St. Louis County Fair. Thank you to the IMA
members who volunteered to keep our
booth fully staffed; we have a great time at
the county fair watching parents who work
in our industry share what they do with their
children!
20 | Iron Mining Association of Minnesota