THE PAVING PROFIT PLAYBOOK
“... pride is contagious— it flows into productivity, punch-list quality, customer satisfaction, and margin protection.”
SHOP PORTABLE HEAT
For crews in the field, a strong employer brand means less drama, less churn, and more pride. And pride is contagious— it flows into productivity, punch-list quality, customer satisfaction, and margin protection.
Innovation Through Dedication
• One step operation • Efficient fuel consumption
• Lightweight design
• Low maintenance Low-power requirements
• Stainless steel construction
• Short heating times
• Built-in battery charger
It doesn’ t get any easier to shop online. Real-time shipping quotes. Credit cards accepted.
608 298 9301- Sales & Service 608 334 4932- Cell www. asphaltreheat. com
Why Morale Is a Result, Not a Tactic
Contractors often treat morale like it’ s a pep talk or pizza party. But morale is the result of trust. Trust that you’ ll be treated fairly. Trust that the team pulls their weight. Trust that good work gets recognized. A strong employer brand builds that trust long before a new hire steps on site.
3 Moves to Start Building Yours
1. Define Your Message Why do good people choose to work with you— and stay? Interview your best crew members, then turn their words into your recruiting message.
2. Show What It’ s Like to Work There Forget stock photos. Use real photos, real crews, real foremen. Short behind-
For More Information On This Advertiser Please Visit www. CallAPE. com / e-inquiry
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