THE PAVING PROFIT PLAYBOOK
It’ s not what you say. It’ s what they believe.
Why It Matters in Construction( and to Your Bottom Line)
A strong employer brand doesn’ t just help you sleep better— it impacts real business outcomes:
• Companies with a strong employer brand see 28 % lower turnover
• They attract 50 % more qualified candidates
• 86 % of job seekers avoid companies with a bad reputation
• 75 % of job seekers evaluate a company’ s brand before applying
• 69 % are more likely to apply to a company that actively manages its employer brand( Source: VouchFor. com, 2024)
For More Information On This Advertiser Please Visit www. CallAPE. com / e-inquiry
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[ 27 ] Septembeer 2025