MARKETING MATTERS
factors: taste, time, ingredients, cooking level,
etc. The title allowed you to quickly evaluate
if this is the right recipe for you.
Tell me, how different are your buyers?
They too are faced with a wall of search results,
just like you were when you searched for
a recipe. What are the things that make them
click on the link? Think back to your competitive
advantages and your audience’s decision
making factors. Talk about those things in
your page titles and descriptions.
Consistent Formatting Appeals to Viewers.
You know what every recipe post has in
common - a recipe at the bottom of the page.
All of them are formatted the same. That's
how you know to scroll to the bottom of the
page to get what you want even when you've
never been there before.
You can do this on your website too.
Your services pages can be formatted similarly,
blog posts should look the same and all of
your content should share similar formatting
tactics.
If you’re not sure how to format your content
look at how other people do it. If you're
posting job listings look at LinkedIn and Indeed,
what do they share and how are their
listings formatted? Jobseekers are used to
looking at those sites. Share your information
in the same format that they're used to. Mirroring
a layout they already know keeps them
feeling in control and comfortable.
People will scroll. Even if they hate it.
I’m not going to argue with you about how
annoying it is to have to scroll to find what
you want. But here’s the deal - you and I both
know we scroll through a recipe blog to get to
what we want. So, reality is people will scroll.
As they're scrolling we have the opportunity
to catch their attention and entice them
to read the things we want them to read.
Because they will scroll. And as annoying as
scrolling is you need those words to get your
content to rank. And in the end it’s more important
to get your page to show up than it is
to eliminate even the slightest hint of scrolling
threat.
So as much as you may hate the recipe bloggers
for all their annoying tactics. Now
you know why they do it, because it works.
I'm not suggesting you start telling stupid
useless stories before you get to the point on
the pages of your site. I’m suggesting you take
a look at the way these recipe bloggers reeled
you in and how they successfully rank their
content on Google. We can all learn a thing
or two from them and maybe if we do it right,
get our content to rank too.
OF MICHIGAN
www.sealpitchblack.com
Dark Force Sealcoat Distributing LLC
7132 N Scott Rd | Saint Johns, MI 48879
989-224-4581
EMAIL: darkforcesealcoat@gmail.com
-------------------------------------------------------
Serving all of Michigan and the Upper Peninsula
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
1.800.210.5923 [37]
June 2020