APE June 2020 | Page 36

MARKETING MATTERS gers think about a recipe. They know what you need to see to want to make that recipe. What sells your service or product? Maybe it’s the process you take people through to reduce stress and save time because they choose to go with a professional who knows how to do it right the first time. Consider showing visitors a timeline of a project from start to finish with photos of each step along the way to and what to expect during that step. Accurate Yet Enticing Titles and Descriptions get Clicks You clicked on the recipe because you thought it was what you wanted. How'd you know? Because they gave you an accurate title and description. But you probably clicked because of more than just accuracy alone - the title appealed to you. It probably said something like best ever, super tasty, easy or quick. The title and description are more than just components of your web page. They are ad copy, a headline and a supporting clause. And you choose the link you clicked on because of your current decision making Over 40 years of experience manufacturing hydraulic spray equipment. 888-925-7029 Sarasota, Florida For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry www.callape.com [36] 1.800.210.5923