“... they’ ve stopped viewing turnover as just an operations problem. They treat it like the business risk it is— and build a playbook around it.”
But I Can’ t Find Good People …
We hear that every week— and it’ s partly true. But it’ s also true that some paving companies are staffed up, ahead on hiring, and booked through the fall.
What’ s different? They don’ t start with job ads. They start with strategy.
What Smart Contractors Are Doing Instead
• They measure retention like a KPI. Not just“ Are we staffed?” but“ Are we keeping the people we need( and more importantly, the ones we want)?”
• They brand their company to attract the right kind of worker.( No, this doesn’ t mean free pizza Fridays.)
• They document their best processes so a new hire isn’ t a liability.
“... they’ ve stopped viewing turnover as just an operations problem. They treat it like the business risk it is— and build a playbook around it.”
SHOP PORTABLE HEAT
• They talk to their crews— not just at exit interviews, but while they’ re still engaged.
Most importantly, they’ ve stopped viewing turnover as just an operations problem. They treat it like the business risk it is— and build a playbook around it.
Turnover Is a Math Problem, Not a Mystery
If you’ re running leaner than you’ d like, turning down work you used to take, or watching your top guys burn out...
Start with the numbers.
Because once you can see what crew churn is really costing you, the fixes become a lot clearer— and a lot more urgent.
Want to see how your numbers stack up? Take our free Workforce Strategy Assessment at sbworkforce. scoreapp. com
Next in the series: Culture Hacks That Work in the Field – coming September 2025
Jeani Ringkob is a third-generation asphalt entrepreneur and the founder of StoryBuilt Growth Strategy. She helps construction and equipment companies create growth strategies that actually get implemented— combining deep industry knowledge with modern tools like OKRs, AI integration, and customer-led research. She speaks regularly at CONEXPO, World of Asphalt, and PaveX. Follow her on LinkedIn at www. linkedin. com / in / jeani-ringkob / Learn more at storybuilt. marketing
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[ 37 ] August 2025