MARKETING MATTERS
them want to work for you? Woo can-
didates through your listings like you
would in person. Tell them a story, sell
them on your values and team. Make
them want to work for you.
The same goes for your website. You
won’t win them over with a sales pitch
or a service brochure. Allow them to get
to know you before going on that first
date.
• Provide a clear route to your
hiring section.
• Give clear expectations for
potential employees.
• Share employee testimonials.
• Discuss how you help your
employees succeed.
• Highlight benefits and
advancement opportunities.
• Use actual photos of real
employees.
process for HR, it’s not easy. A down-
loadable PDF application that appli-
cants have to print and fill out isn’t easy
either. That ship has sailed. Your online
application needs to be something ap-
plicants can, you guessed it, fill out and
submit online.
Tell your story via social media.
Link to your social media accounts
from your website and job listings if you
can. Show those cyber stalkers what you
care about. Share employee spotlights,
company news, interests you support,
and community involvement. Dedicate a page to each type of
person you hire.
This allows you to address different
segments of job seekers appropriately
and pitch your company to their respec-
tive needs and desires.
4. Beef up your website’s hiring section. 5. Make it easy to apply online.
The first thing stalkers typically see
about you online is your website. That’s
good, it gives you control over their first
impression. Make it a good one:
This is so important, I’m going to say
it again - make it easy to apply online.
This is not just for your applicants. If
you’re not streamlining the application
Optimize your application
for mobile.
If your application is difficult to use
on a phone, you’re limiting your access
to potential candidates. Only 27% of
adults age 30-49 live in a home with a
desktop or laptop computer. 88% have
smartphones.
6. Post job openings in multiple places.
This should be a no-brainer. After all,
what’s more effective, one flyer or a doz-
en fliers? Post your job listings on your
website for sure, but don’t stop there.
Meet your candidates where they are -
on job boards.
...from all those times when you lugged & loaded a melter/applicator while
your crew waited for the hot pour to heat up & finally cover a pavement joint
Well Roll Out
QuikJoint
a 3 Step Fix
Peel
Proven - Productive - User Friendly
✓
✓
✓
✓
✓
✓
Speeds Installation & Less Labor
Non Tracking & No Overspill
Stick
Widths
Heat
Done
Best Job Application Chart
1 in. Infill of Shallow Cracks Prior Over Banding or Sealing
2 in. Driveway Joints - Edges - Concrete Aprons - Curbs
4 in. Parking Lot Joints - Utility Cuts & Compliance State Specs.
No Wait Time & No Delays 8 in. Vertical Cold Joints - Full Depth Water Tight & Denser Pavement
No Tar Kettles or Pour Pots Sqs. 4 , 8 & 12 in. Pads to Fasten Reflectors - Bumpers - Markers
Improves Safety & Appearance
No Waste & Less Propane
QuikJoint is the Best Top Finish on Your Job - Rolls are 50 feet long and Easily Trimmed On Site to Meet Your Application
Contact Us: Orders - Information - Local Stocking Distributor
7968 Wesselman Road ⚫ Cleves, OH 45002
1.800.210.5923
[email protected] ⚫ toll free 888.825.1917
Online store www.quikpave.com
[13]
September 2019