closer to you when they need a new
driveway.
4. Make each client feel important.
Providing service after the sale is
even more important than your sales
meeting. This is when you cement
the awesomeness of your company
with your customer. You don't have
to buy customers a huge gift, just
make them feel important. Let them
know that even though they job is
done, they’re still worth your time.
Thank You Cards
You get bonus points if your thank
you cards are printed with your com-
pany branding. Try to send them
within a month of completing the
project and don’t be afraid to add per-
sonal touches. Extra bonus points for
having the whole crew sign it.
Checking After Project
Completion
You can check in by phone, email,
or even by text. If they have a com-
plaint, don’t freak out - this is a gold-
en opportunity to resolve the issue,
and believe it or not, the customer
will think even more of you for be-
ing willing to make things right. Ac-
cording to CBS News, a customer
who experiences a resolution is more
likely to return or recommend you
than someone who doesn’t experi-
ence a service issue.
Takeaway: Meet them where they are.
Really consider the expectations
of your prospects and customers,
and figure out ways you can meet
them where they are. Give them the
evidence they need to make their
buying decision, then blow them
out of the water with your awesome
customer service and great commu-
nication to turn these prospects into
promoters.
Monica Pitts is the founder and Chief Creative
Officer of MayeCreate Design. She spends her
days constructing a marriage of form and func-
tion; creating art with her design team to grow
businesses through websites and online market-
ing. Monica considers herself an artist, marketer
and web dork with the ability to speak geek and
English.
1.800.210.5923
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
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August 2019