MARKETING MATTERS
We create quotes using FormidablePro,
and there are several other great services
out there to help you easily integrate on-
line quotes, like Configure One and Con-
vertCalculator.
Online Bill Pay
If you don't require people to pay you
on the spot, adding online bill pay to your
website is a huge step in the right direc-
tion to dissolve accounts receivable pile
up and provide convenience to your cus-
tomers. Services like Stripe and PayPal are
great for this.
Text Alerts
Text updates help keep customers in-
formed and comfortable throughout
the process. People complain excessive-
ly about contractors showing up late or
not arriving at all. Use texts to confirm
appointments, let customers know when
you’re on your way, and follow up with
any additional information they need to
know after the service is complete. Try a
service like SimpleTexting to send your
customers messages automatically.
2. Deliver social proof.
Consumers will often turn to each oth-
er when faced with a buying decision.
86% of consumers read reviews for local
businesses according to a 2018 survey by
BrightLocal. Marketers use the term “so-
cial proof” to refer to any feedback that
your customers provide that is publicly
visible. This includes testimonials, reviews
and case studies.
Reviews & Testimonials
Ask your favorite customers for testi-
monials and put them on your website.
Heck, you can slather ‘em all over your
marketing. Allow people to give reviews
wherever it's most comfortable for them
- Facebook and Google will be the most
common. Send customers an email at the
time in your process when they're happi-
est with your service with a link directing
them to Facebook or Google to leave their
review.
Case Studies & Photos
Don't just tell customers you do awe-
some work, show them. Add case studies
to your website. You can call them proj-
ects, completed work, or portfolio - what-
ever floats your boat. They show potential
customers how you tackle a challenge.
Customers with the same problem can see
you’re qualified, and the decision will be
a no-brainer. Plus, case studies naturally
drive traffic to your site. If you can't set
aside the time to write case studies, at the
very least, keep a regularly updated photo
gallery paired with testimonials for more
impact.
3. Jump start word of mouth.
According to Invespcro, word of mouth
accounts for about 13% of all consumer
sales. When your neighbors are getting
a service you know you need as well, the
first thing you do is ask your neighbor
who they hired. A wise contractor might
purchase some insurance on that word
of mouth marketing by investing in yard
signs and door hangers. These can be ef-
fective on their own, but when targeted
around a service site, customers get famil-
iar with your company AND they get to
see the quality of service, pushing them
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
www.callape.com
[38]
1.800.210.5923