APE APE April 2020 | Page 34

INDUSTRY NEWS the industry, establishing your business as a go-to source for pavement maintenance projects throughout the region. Keep Up with Accurate Industry Information Contractors armed with the latest in- dustry knowledge are best positioned to run safe, effective and successful pave- ment maintenance operations. As with any reputable business, it’s imperative to stay informed on best practices to ensure your customers receive the highest lev- el of service. However, applicators must also remain up-to-date on safety tips that protect contractors and customers, indus- try legislation that may impact company offerings and scientific studies that un- cover findings on the safe use of sealcoat- ing. When it comes to avoiding biased or alarmist information, remember that sources matter. Rely on reputable trade publications, trustworthy industry orga- nizations and well-established trade expos for factual updates from peers and experts “Establishing open communication and keeping your stakeholders informed are two of the most effective methods for building credibility and meaningful, long-lasting relationships with employees and customers.” like PCTC. In fact, the Council is com- mitted to keeping contractors informed on best management practices and regu- latory affairs by sharing relevant updates on its website and social media channels. Presenting unbiased information can help applicators uphold integrity while advancing business practices, conducting regulatory outreach and connecting with customers. Thoroughly Educate Customers and Contractors Leverage the information learned from credible organizations like PCTC to bring value to your customers and con- tractors, while reinforcing your leadership as an education resource. If a new study on pavement coating reveals relevant findings, for example, share key learnings to demonstrate the company’s commit- ment to both science and safety. Or, if cutting-edge safety equipment is intro- duced at an industry trade show, high- light the company’s plan for updating its Unmatched Quality Every. Time. www.m-bco.com Being a trusted and preferred partner is our greatest mission. Providing unmatched quality is how we get there. M-B Companies, Inc. 1516 Wisconsin Ave. | New Holstein, WI | 800.558.5800 For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry www.callape.com [34] 1.800.210.5923