INDUSTRY NEWS
tools to ensure employees are protected
and customers are receiving the best end
product. Consider bridging the custom-
er communication gap further by turn-
ing learned expertise into consumer-fac-
ing resources, like the ones available on
PCTC’s website, to help current and po-
tential clients learn more about the cost,
purpose and best practices of sealcoating.
Establishing open communication and
keeping your stakeholders informed are
two of the most effective methods for
building credibility and meaningful,
long-lasting relationships with employ-
ees and customers.
Let Your Work Speak for Itself
The best way to build a reputable busi-
ness is by producing quality work that
customers can feel good about – and the
most impactful pavement maintenance
work is already displayed on asphalt
properties throughout the community.
Satisfied clients are likely to tout suc-
cessful sealcoating projects to their own
friends, family and patrons by showing
off the pristine condition of their new-
ly paved lot or driveway. This word-
of-mouth advertising has the highest
credibility among prospects, who often
turn to people they trust for honest
recommendations. Case studies show-
casing best-in-class work go a long way,
too, and contractors looking to reach
an even wider audience are encouraged
share these case studies online. Featuring
before-and-after photos and on-the-job
shots on owned social media platforms
can visually display commitment to best
management practices, sealcoating safety
and customer satisfaction in just a hand-
ful of images. Often, customers prefer to
see the reputable services that contractors
have to offer before making their final
decisions.
Build a credible reputation among
customers, employees and community
members to increase business results.
With the help of PCTC, pavement
maintenance professionals are encour-
aged to arm themselves with factual in-
dustry information, effectively educate
both customers and employees and lever-
age case studies to attract new prospects.
Contractors who lay the foundation for
creating meaningful relationships are
most likely experience significant growth
over time.
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
1.800.210.5923
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April 2020